Sales collateral examples

Sales collateral is everything a seller puts in front of a buyer between the first email and the signature. Here it is, hand-picked: decks, one-pagers, case studies, proposals, executive briefs and outreach.

What the best sales collateral do

Pentagram case study Pentagram The world's largest independent design consultancy Raspberry Pi one-pager Raspberry Pi Small, affordable computers City of Boston + Massachusetts proposal City of Boston + Massachusetts Joint bid from the City and the Commonwealth Columbia University proposal Columbia University Columbia University in the City of New York Dayforce proposal Dayforce Sample: Dayforce proposal for Hollis Works (sample) Made In proposal Made In Sample: Made In proposal for Halvern Ranch (sample) Sidewalk Labs proposal Sidewalk Labs Urban innovation Figma sales deck Figma The collaborative canvas for design, code and AI Tesla sales deck Tesla Electric cars, solar and clean energy Ramp case study Ramp How Notion unified global spend management across 10+ countries Amplitude case study Amplitude How the DFB Replaced 3 Legacy Tools in Just 2 Months With Amplitude Brex case study Brex SeatGeek reduces T&E costs by 50% and automates nearly 100% of accounting entries with Brex Brex case study Brex Superhuman gains visibility and control with Brex’s total spend platform Canva case study Canva How Zoom saved over 230 hours of design time with Canva in three months Datadog case study Datadog Cloud monitoring as a service Deel case study Deel How Revolut streamlined employee relocation with Deel Immigration | Deel Deel case study Deel How Deel Contractor helped Turing expedite payments for 500+ workers | Deel Dropbox case study Dropbox Elbphilharmonie and Laeiszhalle Manage Hundreds of Concerts with Ease - Dropbox Figma case study Figma How Adyen Is Rebuilding the Way Design Works — with AI at the Center Gong case study Gong How Brex improved forecast accuracy and reclaimed time using Gong HubSpot case study HubSpot Telavox Instrument case study Instrument Uber For Business | Instrument Koto case study Koto Mews | Koto Linear case study Linear The system for product development Linear case study Linear The system for product development Linear case study Linear The system for product development Linear case study Linear The system for product development LinkedIn case study LinkedIn Manage your professional identity LinkedIn case study LinkedIn Manage your professional identity LinkedIn case study LinkedIn Manage your professional identity LinkedIn case study LinkedIn Manage your professional identity LinkedIn case study LinkedIn Manage your professional identity Mercury case study Mercury Everything you do with money. All in one place. Microsoft Advertising case study Microsoft Advertising Search, display and video ads across Microsoft Microsoft Advertising case study Microsoft Advertising Search, display and video ads across Microsoft Microsoft Advertising case study Microsoft Advertising Search, display and video ads across Microsoft monday.com case study monday.com Customer stories | monday.com Notion case study Notion The AI workspace that works for you Pentagram case study Pentagram The world's largest independent design consultancy Pentagram case study Pentagram The world's largest independent design consultancy Pentagram case study Pentagram The world's largest independent design consultancy Ramp case study Ramp Time is money. Save both. Ramp case study Ramp Time is money. Save both. Reddit case study Reddit Huntress | Reddit Ads Case Study Rippling case study Rippling How Chess.com turned a 90-minute report into minutes with Rippling AI Shopify case study Shopify Shopify Case Studies | Why the Best Brands Choose Shopify Shopify case study Shopify How Houdini lifted conversion 88% with a three-month Shopify relaunch - Shopify Slack case study Slack Slack Customer Stories | Slack Slack case study Slack Rivian Powers Cutting-Edge EV Innovation with Slack | Slack Snap Inc. case study Snap Inc. Gucci Success Story | Snapchat For Business Vanta case study Vanta Vanta | GitHub accelerates sales by automating 93% of security questionnaires with Vanta Vanta case study Vanta Vanta | Snowflake’s trust program speaks for itself (...and saves thousands of hours annually) Webflow case study Webflow NCR | Webflow Work & Co case study Work & Co Digital product agency Work & Co case study Work & Co Digital product agency Zapier case study Zapier How Synthesia automates Facebook Conversions to optimize ad performance | Zapier Zapier case study Zapier How a tax relief company boosts revenue with automation Apple one-pager Apple iPhone, iPad, Mac, Apple Watch and more ChartMogul one-pager ChartMogul The AI-native stack for subscription intelligence Herman Miller one-pager Herman Miller Modern design for home and work Herman Miller one-pager Herman Miller Modern design for home and work Intercom one-pager Intercom The AI-first customer service platform Lattice one-pager Lattice The HR platform that people love Leica one-pager Leica High-end cameras and lenses Leica Geosystems one-pager Leica Geosystems When it has to be right Linear one-pager Linear The system for product development Logitech one-pager Logitech Mice, keyboards, webcams and video collaboration gear Owl Labs one-pager Owl Labs 360-degree smart video conferencing technology Palantir one-pager Palantir Software that integrates data, decisions and operations Palantir one-pager Palantir Software that integrates data, decisions and operations Pendo one-pager Pendo Product context for your apps and AI agents Raspberry Pi one-pager Raspberry Pi Small, affordable computers Rivian one-pager Rivian Electric vehicles designed for adventure Samsara one-pager Samsara The connected operations platform Skydio one-pager Skydio AI-powered autonomous drones Sonos one-pager Sonos Love the sound, feel the system Starlink one-pager Starlink Fast, reliable internet at home and on the go teenage engineering one-pager teenage engineering Electronic products for people who love sound Tesla one-pager Tesla Electric cars, solar and clean energy Tesla one-pager Tesla Electric cars, solar and clean energy Ubiquiti one-pager Ubiquiti UniFi: rethinking IT Verkada one-pager Verkada Security systems for the modern enterprise Verkada one-pager Verkada Security systems for the modern enterprise Verkada one-pager Verkada Security systems for the modern enterprise Verkada one-pager Verkada Security systems for the modern enterprise Vitsœ one-pager Vitsœ Furniture for thinking people WordPress VIP one-pager WordPress VIP Enterprise content platform and managed WordPress Author.Inc outreach email Author.Inc Where experts become authors Factmata outreach email Factmata AI startup detecting misinformation online Front outreach email Front Customer service platform, powered by AI Front outreach email Front Customer service platform, powered by AI Fullstory outreach email Fullstory The intelligent digital experience company HubSpot outreach email HubSpot Software and tools for your business HubSpot outreach email HubSpot Software and tools for your business Intercom outreach email Intercom The AI-first customer service platform Laura Lopuch outreach email Laura Lopuch Helping entrepreneurs win more clients, cash and freedom Mapistry outreach email Mapistry Environmental software for industrial facilities Mapistry outreach email Mapistry Environmental software for industrial facilities Mercury outreach email Mercury Everything you do with money. All in one place. Nick Campbell outreach email Nick Campbell Cold emailer featured on the Woodpecker blog Old Tom Capital outreach email Old Tom Capital Golf's institutional platform PandaDoc outreach email PandaDoc Growing your business starts with your agreements Peak Sales Recruiting outreach email Peak Sales Recruiting The world's top B2B sales recruiters Pitch Hero outreach email Pitch Hero Startup whose cold email Justin Topliff praised Sopro outreach email Sopro B2B lead generation and prospecting service The Hustle outreach email The Hustle The free 5-minute business and tech newsletter Undisclosed sender outreach email Undisclosed sender Sender not named by the recipient Undisclosed sender outreach email Undisclosed sender Sender not named by the recipient Undisclosed sender outreach email Undisclosed sender Sender not named by the recipient VCNYC outreach email VCNYC Sender identified only as VCNYC Woodpecker outreach email Woodpecker Cold email and LinkedIn outreach tool Xavier Caffrey outreach email Xavier Caffrey The Cold Message: making cold messages feel warm a16z executive brief a16z Who Owns the Generative AI Platform? | Andreessen Horowitz a16z executive brief a16z Why Software Is Eating the World | Andreessen Horowitz Amazon executive brief Amazon Jeff Bezos' Original 1997 Letter to Amazon Shareholders BCG executive brief BCG Why CEOs Need to Prepare for AI-Only Rivals | BCG BCG executive brief BCG Where strategic clarity meets applied AI Benedict Evans executive brief Benedict Evans What matters in tech? Benedict Evans executive brief Benedict Evans Netflix is not a tech company — Benedict Evans Benedict Evans executive brief Benedict Evans Ways to think about token pricing — Benedict Evans Bessemer Venture Partners executive brief Bessemer Venture Partners How marketers are measuring AI search | Bessemer Venture Partners Carta executive brief Carta Addressing VC’s emerging manager paradox | Carta Carta executive brief Carta How AI is shaping the startup exit market in 2026 | Carta Clouded Judgement executive brief Clouded Judgement Systems of Record Won the SaaS Era - Clearinghouses Will Win the Agents Era Clouded Judgement executive brief Clouded Judgement Clouded Judgement 10.16.26 - The Diffusion Gap Cloudflare executive brief Cloudflare Content Independence Day: no AI crawl without compensation! | Cloudflare Blog Cloudflare executive brief Cloudflare The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals | Cloudflare Blog Datawrapper executive brief Datawrapper Create charts, maps and tables Deloitte executive brief Deloitte Together makes progress Forrester executive brief Forrester The Next Generation Of CPQ Won’t Look Much Like CPQ Forrester executive brief Forrester When Case Studies Are Too Much Of A Good Thing Gartner executive brief Gartner Gartner HR Research Finds 77% of Board Members Expect AI to Deliver Productivity and Cost Savings, Yet Just 3% of Organizations Exceed Cost Savings Goals Via Productivity Gartner executive brief Gartner Gartner Survey Finds Only 27% of Customers Would Try a Chatbot Again After a Negative Experience Gates Notes executive brief Gates Notes Artificial intelligence and our future | Bill Gates Gong executive brief Gong Do execs really reply to cold email? Here’s what the data says Gong executive brief Gong Silence is golden, unless it's your buyer Mercury executive brief Mercury 2026 Report: The New Economics of Starting Up | Mercury Our World in Data executive brief Our World in Data Research and data to make progress against the world's largest problems Ramp executive brief Ramp Time is money. Save both. Ramp executive brief Ramp Businesses are changing AI model providers more often Ramp executive brief Ramp October 2026 Ramp AI Index: Cracks in the AI thesis, part 3 Stripe executive brief Stripe Financial infrastructure to grow your revenue Stripe executive brief Stripe Stripe’s 2025 annual letter Tomasz Tunguz executive brief Tomasz Tunguz How Large is the AI Circle? • Tomasz Tunguz Tomasz Tunguz executive brief Tomasz Tunguz How GPU Prices Can Double While AI Gets Cheaper • Tomasz Tunguz Tomasz Tunguz executive brief Tomasz Tunguz Inference Is the Most Important Market in Software • Tomasz Tunguz Anthemis Studio proposal Anthemis Studio Brand and design studio City of Boston proposal City of Boston Official homepage of the City of Boston CBF proposal CBF Brazilian Football Confederation Calgary Economic Development proposal Calgary Economic Development City of Calgary's economic development agency Clearview AI proposal Clearview AI Facial recognition platform for law enforcement Colorado OEDIT proposal Colorado OEDIT Colorado's office of economic development and trade deChase Miksis proposal deChase Miksis Sustainable development solutions for the built environment Flock Safety proposal Flock Safety Public safety technology FPC Live proposal FPC Live Wisconsin concert promoter, a Live Nation venture JLL proposal JLL Commercial real estate and property investment LA 2024 proposal LA 2024 Los Angeles bid committee for the 2024 Olympics Mammoth Sports Construction proposal Mammoth Sports Construction Changing the trajectory of sports fields and facilities Metaview proposal Metaview Sample: Metaview for Ferrow One Roof Partnership proposal One Roof Partnership Seattle Kraken and Oak View Group bid coalition Palantir proposal Palantir Software that integrates data, decisions and operations Paul Rand proposal Paul Rand American graphic designer behind iconic corporate logos PGHQ2 (Pittsburgh) proposal PGHQ2 (Pittsburgh) Pittsburgh region's Amazon HQ2 bid coalition City of Philadelphia proposal City of Philadelphia Official website of the City of Philadelphia Protea Waterfront Development proposal Protea Waterfront Development Developer behind the Seaport San Diego proposal River District Neighborhood Investors proposal River District Neighborhood Investors Developer team for Washington's River District proposal Salesforce proposal Salesforce Sample: Salesforce proposal for Ellery Point Coffee Roasters (sample) Sellible proposal Sellible Sample: Sellible proposal for Halden Spine (sample) ShotSpotter proposal ShotSpotter Gunshot detection, now SoundThinking public safety technology TrackTown USA proposal TrackTown USA Home of world-class track and field UIC proposal UIC University of Illinois Chicago Atlassian sales deck Atlassian Collaboration for software, IT and business teams Atlassian sales deck Atlassian Collaboration for software, IT and business teams Benedict Evans sales deck Benedict Evans What matters in tech? ChartMogul sales deck ChartMogul The AI-native stack for subscription intelligence Chatlayer sales deck Chatlayer Build AI bots in any language Clicktale sales deck Clicktale Digital experience analytics, now part of Contentsquare ClickUp sales deck ClickUp The everything app for work Domo sales deck Domo Governed data for AI agents Drift sales deck Drift Conversational marketing platform, now part of Salesloft Drift sales deck Drift Conversational marketing platform, now part of Salesloft Drift sales deck Drift Conversational marketing platform, now part of Salesloft Freshdesk sales deck Freshdesk AI-powered customer service software Front sales deck Front Customer service platform, powered by AI Glassdoor sales deck Glassdoor Company reviews, salaries and job listings Igor sales deck Igor Power over Ethernet smart lighting and building platform Linear sales deck Linear The system for product development LinkedIn sales deck LinkedIn Manage your professional identity LinkedIn sales deck LinkedIn Manage your professional identity mParticle sales deck mParticle The performance customer data platform Optimizely sales deck Optimizely AI to create and optimize digital experiences Proxxi sales deck Proxxi Wearable voltage detection for industrial electrical safety Second City Prints sales deck Second City Prints Boutique merchandise management for the entertainment industry Single sales deck Single Sell music, video and memberships on Shopify Snapchat sales deck Snapchat Say it in a Snap Sprinklr sales deck Sprinklr The definitive AI-native customer experience platform Twilio sales deck Twilio Conversational AI and APIs for SMS, email, voice Zuora sales deck Zuora Quote-to-cash and subscription management Zuora sales deck Zuora Quote-to-cash and subscription management Attio case study Attio How Modal uses Attio to accelerate product-led growth Attio case study Attio How Granola turns product signals into revenue at scale Clay case study Clay How Hex increased inbound win-rate 50% using Clay Clay case study Clay How Figma built a living data foundation to orchestrate every GTM motion Gong case study Gong ANTHROPIC'S 64% PRODUCTIVITY GAIN: COMBINING REVENUE AI WITH A CUSTOMER-CENTRIC GTM STRATEGY Gong case study Gong HOW ATLASSIAN’S BUILD VS BUY DECISION DROVE AN 820% BOOST IN MEDDPICC USE Linear case study Linear The coding agent behind 75% of Ramp’s merged PRs Linear case study Linear Why OpenAI chose Linear and scaled to 3,000 users Notion case study Notion Ramp runs on Notion: How they built an AI operating system for work Notion case study Notion Clay’s New Default: Workflows That Happen in the Background Ramp case study Ramp How Webflow doubled in size and still cut reconciliation by 75% Rippling case study Rippling Clay automated 80% of its onboarding tasks and grew 5x in 18 months Rippling case study Rippling How a scalable HR solution empowers a dynamic workforce at Barry’s Stripe case study Stripe How WooCommerce and Stripe Power Global Commerce | Stripe Stripe case study Stripe Behind the scenes: How Ramp Built a Global Corporate Card Program | Stripe Vercel case study Vercel How the at-home workout sensation, Hydrow, cut authoring times from weeks to minutes Vercel case study Vercel How Vercel helped this popular health database increase free trials by 284%

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