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Free brand audit.

What your website says about your brand, and what it can't.

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Showing a sample read of stripe.com from November 3, 2026. No scores. Only what was found.

stripe.com

Stripe brand audit

Sample read · November 3, 2026

What the website shows

Logo
Stripe logoPublic brand record
Found
Colors
Public brand record. Tap a swatch to copy it.
3 found
Type
AaSohne VarPublic brand record. Private font, shown in a stand-in
Found
Voice cues
Financial Infrastructure to Grow Your Revenue
  • 6-word headline
  • Title Case headline
  • Says “you”
  • Button says “Contact sales”
Found

1 not found: background color

What no website can show

Positioning
Who you beat, and why you win.
Not public
Messaging proof
Which claims you can back up.
Not public
Voice rules
What you would never say.
Not public
Design treatments
How layouts, charts and photos get handled.
Not public

Same words. Generic AI, then Stripe.

Financial Infrastructure to Grow Your Revenue

Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.

Contact sales
Stripe logo

Financial Infrastructure to Grow Your Revenue

Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.

Contact sales
Generic AI Stripe's captured brand

Usedprimary colorsecondary colortext colorSohne Var for headlineslogobrand imageheadline Not foundbackground color

Generic AI is our sketch of a common default, not a test of any model. Layout is ours, not a guideline of Stripe's.

What is a brand audit?

A brand audit compares how your brand really shows up with how it is meant to show up. It covers your identity, message, voice and the work you publish, then lists what to fix.

What to check in a brand audit

A website only shows the finished surface. The rules behind it live in your documents and your team's heads. A real audit needs both.

Visible on a public siteOnly in your documents

Logo
Right version everywhere. No stretched, old or low-resolution files.
Partly
Color
The same values across site, decks, ads and email.
Partly
Type
The same fonts and hierarchy in every channel.
Partly
Voice
The same person seems to be talking on every page.
Partly
Positioning
A clear category, a clear enemy, a clear reason to win.
No
Messaging proof
Every claim has evidence you are allowed to use.
No
Design treatments
Set ways to handle layouts, charts, photos and icons.
No
Work in market
Sales decks, proposals, ads and emails match the guidelines.
No

Free brand audit template

0/ 20

Identity
Message
Voice
Work in market
AI use

Brand audit questions

What is a brand audit?

A brand audit compares how your brand really shows up with how it is meant to show up. It covers your identity, message, voice and the work you publish, then lists what to fix.

What should a brand audit include?

Check logo, color, type, voice, positioning, messaging proof, design treatments and the work in market. The first four show on a public website. The rest need your internal documents.

Is there a free brand audit template?

Yes. The checklist on this page has 20 items across identity, message, voice, work in market and AI use. Tick it here, copy it as Markdown or print it.

Is this tool a full brand audit?

No. It is a quick read of your public homepage and public brand data. It shows only what it finds, gives no score, and cannot see your positioning, proof, voice rules or design treatments.

Does Unfairly check our existing assets?

No. We only check work that goes through us.

How often should we audit our brand?

Run one when something changes: a rebrand, a new product, a new market, or a team starting to make work with AI.

Turn your audit into files AI can read with the AI brand export tool. See how the best teams do it in Steal. Updated .

Want a creative to look at your brand?

Book a creative session