The lesson
Put the scale of the result in the subtitle under the client name, then let three oversized numbers carry the rest.
The move
A black landscape page headed "KitKat" with the subtitle "Turns "Have a Break" into moments of play with 500M+ impressions across 40 markets", over a photo of a woman looking at her phone on a train. The Results column stacks three green numbers beside labels: 6.9M+ Clicks, 496M+ Rewards Delivered, 97%+ Completion Rate.
Why it works
- Our readTying the campaign idea ("Have a Break") to a scale figure in one sentence gives a reader the story and the size before the body copy.
- Our readLarge green figures on black separate the results from the dense goal and solution text, so they can be read in a second.
- Our readThe commuter on her phone shows the moment the campaign targets, which makes the media format concrete.
What not to copy
Don't copy the specific figures or the gaming format. Keep the subtitle that pairs the brand's own line with one scale number.
