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Sell Unfairly

The best proposal your buyer has ever opened.

We design your biggest proposals as live websites, in your brand and built on your client's numbers. Your reps don't build any of them.

proposals.northgate.com/fernhill A benefits renewal proposal site for Fernhill Manufacturing, by Northgate Benefits CFOChief Financial OfficerThird visit tonight · 14m

Designed for one buyer.

It looks like it came from your company and reads like it was written for them. Every company below is made up. Open one and scroll it the way your buyer would.

Numbers they can change.

The CFO tries their own numbers, and the case answers back. No spreadsheet attachment, no "see appendix C."

Payback

6.2 months

First-year cost$95,700
Saved each year$186,456

You see who read it.

Every reader, every section, even after it's forwarded. You find out the CFO is on their third visit before your champion tells you.

Brightwater rollout Live

  • CFOChief Financial OfficerThird visit tonight
  • OPSVP of OperationsForwarded it to the CFO
  • ?A new reader at brightwater.comRead the rollout plan twice

One link, always current.

A person on your team approves every version before a client sees it. After that the link stays the same as the deal moves, and there's a PDF for procurement whenever they ask.

  • v3ApprovedLive now
  • v2Seat count updated after the call
  • v1Sent Monday

A healthcare company's CRM now sends its employer proposals through Sell Unfairly. A draft reaches their team about a minute after the request, the reps do no design work, and no client has seen a version before it was approved.

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