The lesson
Open a case study with three big numbers and close it with a section of advice the reader can use without buying anything.
The move
Under the title "Ramp runs on Notion: How they built an AI operating system for work", a stat strip reads "70% cut in productivity-tool costs", "3 min to a build custom agent", "300+ active custom agents". The body lists eleven named agents such as "The Product Q&A Oracle" and "Referral Bonus Roy", then an "Advice you can steal" section.
Why it works
- Our readNumbers sit in a bordered strip directly under the headline, so a skimmer gets the result before any story.
- Our readThe numbered list of agents with one-line jobs turns an abstract claim about AI agents into things a reader could copy.
- Our readLarge pull quotes from Ben Levick and Cameron Leavenworth break the text, so a scroller still lands on the customer's own voice.
What not to copy
Don't copy the figures or the agent names. Keep the list-of-real-examples pattern and the advice section, which gives the page value before the "Request a demo" button.
