The lesson
Lead the customer story with three headline metrics over the customer's photo, and add a switching offer for people leaving a rival.
The move
The hero stacks the title "How Webflow doubled in size and still cut reconciliation by 75%" over three figures: ">90% of transactions", "85+ hours/month" and "$1.4M+ saved". A grey call-out partway down reads "Moving off Brex? Ramp makes the switch simple." with a yellow "Get a custom demo" button.
Why it works
- Our readPutting the numbers in the hero lets a skimmer get the whole result before the first paragraph.
- Our readA competitor-named call-out right after the intro gives anyone leaving that rival a next step inside the proof.
- Our readSection labels "The problem", "The solution" and "The results" with a full headline each make the page easy to scan.
What not to copy
Don't copy the Brex jab unless you are ready to defend the comparison. Keep the in-story offer, written for the exact situation of the customer in the story.
