The lesson
Open a proposal with the buyer's decision in one line and a two-number comparison, then let them move the inputs.
The move
Under a fictional-numbers banner, the hero reads "Every Halden rep rehearses the launch with an AI surgeon first." A decision line follows: "Certify reps before launch, keep it to manager role-plays, or wait until after." Below sit 8.3 h with Sellible, 1.6 h manager role-play alone and a demo call. Later, sliders set the team's numbers.
Why it works
- Our readWriting the buyer's choice as three options near the top shows that waiting is one of the paths, not a hidden default.
- Our readThe sliders carry labeled assumptions (120 field reps, 12 regional managers), which lets the reader test the math with their own team.
- Our readThe close names one step, "a 30-minute demo with the founder", with a booking link and an email address.
What not to copy
Don't reuse the medtech setting or these numbers. Keep the decision line, the two-number comparison and the single next step.
