The lesson
Title a deck as a business case built from survey numbers and cost math, so the reader can reuse it to justify spend.
The move
The cover is a torn paper label on a green file folder reading "The Business Case for Employer Branding", with the tab text "Brand. Influence. Hire.". Inside, one survey number per slide sits in a sticky-note callout (54%, 69%, 94%), then weak versus strong brand, then cost savings at 30, 75 and 300 hires.
Why it works
- Our readA folder and paper label reads as an internal file the reader could forward to a finance approver, which matches a deck meant to win a budget argument.
- Our readOne stat per slide gives the reader a single line to quote in their own meeting.
- Our readShowing savings at three hiring volumes lets different-sized companies find their own figure.
What not to copy
Don't reuse the percentages or the folder illustration. Keep the framing as a case for a buyer to bring to their boss, with one number per slide.
