Executive brief examples
Senior buyers read arguments, not feature lists. These briefs, market arguments and letters take a position, and the good ones are worth reading even if you never buy.
What the best executive briefs do
- Take a position someone could disagree with.
- One chart that makes the argument on its own.
- Short enough to read between two meetings.
a16z Who Owns the Generative AI Platform? | Andreessen Horowitz
a16z Why Software Is Eating the World | Andreessen Horowitz
Amazon Jeff Bezos' Original 1997 Letter to Amazon Shareholders
BCG Why CEOs Need to Prepare for AI-Only Rivals | BCG
BCG Where strategic clarity meets applied AI
Benedict Evans What matters in tech?
Benedict Evans Netflix is not a tech company — Benedict Evans
Benedict Evans Ways to think about token pricing — Benedict Evans
Bessemer Venture Partners How marketers are measuring AI search | Bessemer Venture Partners
Carta Addressing VC’s emerging manager paradox | Carta
Carta How AI is shaping the startup exit market in 2026 | Carta
Clouded Judgement Systems of Record Won the SaaS Era - Clearinghouses Will Win the Agents Era
Clouded Judgement Clouded Judgement 10.16.26 - The Diffusion Gap
Cloudflare Content Independence Day: no AI crawl without compensation! | Cloudflare Blog
Cloudflare The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals | Cloudflare Blog
Datawrapper Create charts, maps and tables
Deloitte Together makes progress
Forrester The Next Generation Of CPQ Won’t Look Much Like CPQ
Forrester When Case Studies Are Too Much Of A Good Thing
Gartner Gartner HR Research Finds 77% of Board Members Expect AI to Deliver Productivity and Cost Savings, Yet Just 3% of Organizations Exceed Cost Savings Goals Via Productivity
Gartner Gartner Survey Finds Only 27% of Customers Would Try a Chatbot Again After a Negative Experience
Gates Notes Artificial intelligence and our future | Bill Gates
Gong Do execs really reply to cold email? Here’s what the data says
Gong Silence is golden, unless it's your buyer
Mercury 2026 Report: The New Economics of Starting Up | Mercury
Our World in Data Research and data to make progress against the world's largest problems
Ramp Time is money. Save both.
Ramp Businesses are changing AI model providers more often
Ramp October 2026 Ramp AI Index: Cracks in the AI thesis, part 3
Stripe Financial infrastructure to grow your revenue
Stripe Stripe’s 2025 annual letter
Tomasz Tunguz How Large is the AI Circle? • Tomasz Tunguz
Tomasz Tunguz How GPU Prices Can Double While AI Gets Cheaper • Tomasz Tunguz
Tomasz Tunguz Inference Is the Most Important Market in Software • Tomasz Tunguz