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Linear case study

The lesson

Put the customer's share of your product's work in the headline, so the proof is the title and not a paragraph below it.

The move

The headline is "The coding agent behind 75% of Ramp's merged PRs" on a near-black page, under a Customers / Ramp breadcrumb. Below it sits a single wide photo of a man in a cable-knit sweater typing at a laptop in a warm, dim room. No logo wall or stat row appears above the fold.

Why it works

  • Our readA concrete share of the customer's merged PRs states the outcome before any body copy.
  • Our readThe product is named by role ("the coding agent"), so the headline says what it did, not what it is.
  • Our readOne quiet, candid photo of a person at work keeps the opening human, with no numbers beyond the headline.

What not to copy

Don't copy the 75% claim or the PR framing; they only fit a coding-agent story. Keep the habit of one measurable share of the customer's own work as the title.

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