The move

The title "Rivian Powers Cutting-Edge EV Innovation with Slack" sits beside a video thumbnail of the R1, above a quote from Anoop Narang. A pull quote from Sridhar Thati follows, then subheads such as "Chasing innovation across time zones and focusing on high-value work". A strip after the story gives industry, company size and departments.

Why it works

• Our readA named quote with a job title above the story puts a person ahead of any narrative.
• Our readSubheads spell out the benefit in a full phrase, so the headings alone carry the argument.
• Our readThe industry, size and department strip gives a reader at a similar company what they need to judge relevance.

What not to copy

Don't lead with a quote you can't attribute to a named, titled person. Keep the quote-first order and the fact strip.