The move

The deck opens on a San Francisco skyline titled "What can you do with Twilio?" with a named presenter. Inside, software and communications are drawn as two overlapping circles, cloud platforms are cast as new building blocks, Twilio is described as three things, then call-flow builds follow for Trulia, Uber and Zendesk.

Why it works

• Our readUsing named companies’ flows gives a developer a concrete use case to compare with their own.
• Our readTwo overlapping circles state the thesis in one simple diagram before any product detail arrives.

What not to copy

Copy the structure, not the slides. Keep customer-owned flows as the demo, and only use customers who have approved it.