The move

The opening slide is a full-bleed photograph of people walking on a sunlit city street. Two lines read "Welcome to the era of Subscriptions", each set in white on a hot-pink highlight block at the lower left. The product is not named on it.

Why it works

• Our readNaming an era in the first words puts the audience inside a shift they are already part of, so the later product story arrives as a response.
• Our readA bright highlight block on a soft-focus photo keeps the line readable from the back of a room and makes that one phrase the slide's clear takeaway.

What not to copy

Only claim an era if you can name the change your buyers already feel. Keep the photo-plus-one-phrase slide format, and don't write the era slogan unless the next slides support it.