Undisclosed sender outreach email

Outreach email · Cold Email

Sender not named by the recipient

Congratulates a new Head of Product Marketing, jokes about the recipient's own product, names four sponsors and a number, soft 'not opposed to chatting' close.

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Type: Outreach email
Format: Cold Email
Subject: {Their company name} <> Woodpecker
Source: woodpecker.co

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Text

Subject: {Their company name} <> Woodpecker

Congratulations on your new position as Head of Product Marketing, Agata!

I hope when you read this email you don't think, "this cold email sucks, he should have used Woodpecker".

The reason for my email is because we host daily events for sales and sales leaders, and Woodpecker seemed like the perfect fit to get in front of our audience.

Let me know if you'd like to look at our event schedule and sponsorship opportunities.

SalesLoft, Gong, Salesforce and Chillipiper get 30k sales professional leads each month from sponsoring our daily events.

If you're not opposed to chatting, I think we could have a pretty good conversation.

The move

The subject is "{Their company name} <> Woodpecker", then a congratulation on a new Head of Product Marketing. It jokes about "this cold email sucks, he should have used Woodpecker". The proof line says "SalesLoft, Gong, Salesforce and Chillipiper get 30k sales professional leads each month". The close is "If you're not opposed to chatting...".

Why it works

Our readThe joke about Woodpecker's own product shows the sender looked at what the recipient sells.

Our readFour named sponsors put the recipient's company in a peer group, and one monthly number gives a figure to react to.

Our read"Let me know if you'd like to look at our event schedule and sponsorship opportunities" asks for a schedule look first; the chat comes last.