The move

The title is "Silence is golden, unless it's your buyer"; the first heading is "4 in 10 people in buying groups say nothing on a sales call. Literally nothing." Most claim headings sit above a purple bar chart; the last is "Count voices, not just contacts". One chart shows one voice winning 56%, four or more 87%.

Why it works

• Our readThe first heading is a number a sales leader could repeat in a meeting without reading further.
• Our readA chart under most claims lets a skimmer follow the argument from headings and bars alone.
• Our readThe closing heading turns the findings into a replacement metric the reader can start tracking.

What not to copy

Don't cite these figures as yours. Keep the proprietary-data opener, the chart-under-the-claim layout and a final heading that names the new thing to count.