The move

The cover is a grey field with "igor" in outlined letters, the "o" in yellow, and a yellow Ethernet cable coming from above and below with its two plugs facing the "o". The deck's story runs from limited, expensive, inflexible lighting to "our answer" on black, then five trends, and a click-through of a fixture responding to sensors.

Why it works

• Our readLetting the logo carry the product idea, a network cable with its plugs aimed at the "o", ties the name to networking at a glance.
• Our readUsing one yellow and one grey throughout keeps attention on what changes, with almost no words on a slide.

What not to copy

Don't copy the cable logo or the exact slide order. Keep the order of problem first, answer on a different background, and a click-through build for a mechanism that is hard to explain.