The lesson
Title a deck with a redefinition of the buyer's job, so the first slide argues a point instead of introducing your company.
The move
A dark, brick-textured photo with the title "Care is the new marketing". "Care" sits in a white-on-blue box, "is the" in white and "new marketing" in light blue. Four hands along the bottom edge spell LOVE in sign letters, with the sprinklr logo at the lower right.
Why it works
- Our readThe boxed word "Care" draws the eye to the term being substituted, so the swap with "marketing" is visible at a glance.
- Our readA title that takes a side gives a marketer a claim to test, which sets up the slides that argue it.
- Our readThe logo is small and in the corner, so the opening reads as an idea first and a vendor second.
What not to copy
Don't lean on a hand-sign pun your buyer may not decode. Keep the one-word swap into a familiar phrase and the small logo.
