The move

The cover is the gradient "LA24" mark on an otherwise white page. Past it, the book answers the questionnaire venue by venue with block plans drawn on real sites such as StubHub Center and the Rose Bowl, a South Bay cluster map and an LAX transport plan.

Why it works

• Our readPlans drawn on named, real sites let an evaluator test the claim against what they know.
• Our readAnswering venue by venue gives a reviewer one place to look for each site's answer.

What not to copy

Don't copy the opener or identity if your bid has no distinct brand to show. Keep the structure of answering venue by venue with a drawing of each place.