The move

The cover sets "THE VETERANS MEMORIAL COLISEUM RFP" in large white capitals under a smaller "FPC Live and Live Nation's Response to", over an aerial photo of the domed coliseum in autumn trees. Both logos sit top right. A confidentiality notice runs lower left, beside the date November 21, 2025.

Why it works

• Our readThe aerial shot fills most of the page with the buyer's site, so the evaluator's own asset outweighs the two small seller logos.
• Our readPutting the confidentiality and non-binding notice on the cover gives the evaluator the terms of reading before they turn the page.

What not to copy

Don't copy the legal paragraph, which fits an RFP response. Keep the buyer's project name as the title, a photo of their real site, and the seller's brand in the corner.