The lesson
Put the two numbers in colored tiles above the story, so a skimmer gets the result before reading it.
The move
The headline opens "ANTHROPIC'S 64% PRODUCTIVITY GAIN:". Under it, short Challenge and Outcome blurbs sit above two purple tiles: "64%" with "productivity gain" and "46%" with "improvement in ramp times". Further down, a video, bold-quoted lines from Kevin Jordan, GTM Enablement Lead, and subheads like "Driving a 46% improvement in ramp times and powerful adoption".
Why it works
- Our readRepeating the figures in the headline, the tiles and the subheads puts them in front of a reader wherever they stop.
- Our readThe bolded quotes are written as claims a buyer could repeat, so a scanner can follow the argument by the bold lines alone.
- Our readA "Work Email:" field sits in the left margin beside the long copy, so a reader who is convinced has a place to act without scrolling.
What not to copy
Don't borrow the customer or its figures. Keep the layout: numbers as tiles, one named speaker with job title, subheads that state a result, and a capture field beside the text.
