The lesson
In a merch sales deck, let finished product shots of artists' real tours serve as the pitch, one line per slide.
The move
The cover splits blue to red over a crowd photo with a distressed "SECOND CITY PRINTS" logo, three small icons and a contact email in the corner. Inside, a one-sentence positioning on red leads into a wall of artist clients, then one tour or web merch line per slide shot flat, with red divider photos for each service.
Why it works
- Our readA crowd with raised hands behind the logo places the company in live music at a glance.
- Our readShowing a client's actual merch line on its own slide lets a prospect judge the quality by looking at a product they might recognize.
- Our readThe red dividers split services visually, so the deck reads as a sequence of photos rather than a list of capabilities.
What not to copy
Don't show artists or tour merch you didn't produce, and don't copy the red and blue colorway. Keep the client wall followed by one finished product per slide.
