AgencyWorkPricing

Products

Start free

56 studies · Updated 2026-10-31

Brand guidelines examples

Good brand guidelines say what never changes, what can, and how to check the work. Here are 56, each with its colors, type, logo rules and voice.

Studied from what each company publishes and ships, checked 2026-10-28 to 2026-10-31. Independent, and not affiliated with any company shown.

Spotify brand guidelines #1ED760

56 main colors, red to violet, then black and white. Point at one.

Three ways to hold a brand together

Figma

A black-and-white product page where the color comes from the work.

Stays fixed
Wordmark black or white. Icon colors never changed.
Varies
Color scheme, primitives and composition move in campaign work.
Type
Figma Sans, Figma Mono
Figma brand guidelines

Checked 2026-10-29

Spotify

A black stage for color.

Stays fixed
#121212 ground for every band, #000000 nav and footer. Green #1ED760 only on action pills (and the Individual plan accent).
Varies
which saturated color each feature card takes.
Type
Spotify Mix Title, Spotify Mix
Spotify brand guidelines

Checked 2026-10-30

Starbucks

A family of greens rooted in the apron, the Siren on her own, three faces (Sodo Sans, Lander, Pike) and one dial from functional to expressive.

Stays fixed
The Siren (preferred alone) and the wordmark. The family of brand greens: Starbucks, House, Accent, Light.
Varies
Where a piece sits on the functional-to-expressive dial, set by channel, and the seasonal palette, illustration and photo styling, which evolve with trend each season.
Type
Sodo Sans, Lander, Pike
Starbucks brand guidelines

Checked 2026-10-29

All 56 brand guidelines examples

What 56 brands show

Each square is one brand. Point at one to find it in every row.

4 of 56 use a dark page. Light is the default, so dark is a real choice.

17 of 56 use pill buttons. A small shape, set once, shows up everywhere.

35 of 56 use their own or licensed type. An AI tool needs the files or a named stand-in.

Counts come from our 56 studies. How to put your brand guidelines into Claude · What goes in a brand book

Brand guidelines questions

What should brand guidelines include?

Logo rules, color, type and voice at minimum. The stronger ones also say what stays fixed, what can change and how loud each format gets.

What are the best brand guidelines examples?

Start with Figma, Spotify and Starbucks. Figma keeps its pages black and white, Spotify saves green for actions, and Starbucks holds its greens still so everything else can change.

Are these official brand guidelines?

No. Each is an independent study built from what the company publishes and ships. Each page links its sources, and none is affiliated with the company.

Can I filter these examples by industry?

Not yet, because the data has no industry field. Search by a word such as bank, government or open source, or filter by color, page, type and buttons.

Your brand next.

Get your brand auditUse your brand in Claude