The move

The cover is a single dusk photograph of the van in side profile. "Reference Guide" in small type sits above "Rivian Commercial Van 500 | 700" in bold white, with "2025 Model Year" in a light weight beneath. The wordmark is bottom left. Specs follow in a hairline-only table with a bold label column.

Why it works

• Our readCalling it a "Reference Guide" and giving no selling adjectives on the cover tells a buyer the numbers inside are what matter.
• Our readThe full-length side profile shows the whole body, which is the thing the spec table then describes.

What not to copy

Don't copy the dusk-sky photo treatment unless you have photography this strong. Keep the model-year title, the single image and the quiet table.