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Guides to make your brand work everywhere.

For teams that already have a brand and need it to hold up in AI tools, campaigns and every new hire.

AI tools

Brand guidelines in Claude

Put your brand into Claude so it designs on brand: what to give it, what it gets wrong, and how to check.

Read the guide

figma-study/SKILL.md

---name: figma-studydescription: Apply the Figma brand study to drafts. Use for any deck, page, post or email written in this brand.--- # Figma brand rules ## Color- Black: #000000- White: #FFFFFF- Grey 54%: #757575- Hairline: #D6D6D6- Wash: #F5F5F5- Red: #FF3737 ## Type- Figma Sans. Open stand-in: Inter- Figma Sans. Open stand-in: Inter- Figma Mono. Open stand-in: IBM Plex Mono ## Logo- Wordmark in black or white only, chosen for APCA Lc 60 or better

+ 20 more lines

A worked skill from the guide, generated from our Figma, Spotify and Starbucks studies.

Hiring

Hire a brand designer

Freelance, full-time, agency or creatives plus an engine: what each costs, and which fits your team.

Open the calculator

Committed over 12 months

  1. Full-time hire $260,800
  2. Freelancer $66,240
  3. Agency $192,000
  4. Creatives plus engine $60,000
The calculator's starting numbers, minimum terms included. The agency is Superside's $15,000 minimum plus its software fee. Edit every input in the guide.

Examples

Brand guidelines examples

Sourced studies of 56 real companies' brand guidelines, filterable by look, each with a machine-readable kit.

See all 56
Figma brand book cover, drawn in its own colors and type Spotify brand book cover, drawn in its own colors and type Starbucks brand book cover, drawn in its own colors and type Duolingo brand book cover, drawn in its own colors and type Mailchimp brand book cover, drawn in its own colors and type
56 main colors from the studies, red to violet, then black and white.