The lesson
Open a price proposal on the buyer's own identity, and build the plan and price from their data.
The move
The cover puts the Fayetteville Police badge above the ShotSpotter Respond logo, then "Price Proposal for Subscription-Based Gunshot Detection, Location, and Forensic Analysis Service for the City of Fayetteville, North Carolina", dated September 6, 2022, with a proposal ID and a named submitter. Inside, a heat map of the city's 2020-22 shooting data carries the proposed coverage boundary.
Why it works
- Our readPutting the department's badge first makes the document read as made for one buyer rather than a template.
- Our readA map of their own incident data with the coverage area drawn on it ties the scope to something they already know.
- Our readA short price table after the map keeps cost visibly downstream of the plan.
What not to copy
Don't copy the specific prices or the coverage size, which are tied to this city. Keep the buyer-first cover, the proposal ID and a plan drawn on the buyer's own numbers.
