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Reddit case study

The lesson

Open a case study with two result numbers beside the actual ad, so the reader sees the proof and the thing that produced it together.

The move

The headline "Multiplacement targeting builds efficiencies and delivers qualified leads" sits over two large figures, 68% (more efficient CPA two weeks after implementing multi-placement) and 40% (sales-qualified accounts sourced from Reddit that converted into opportunities), with a source line. Beside them is the real Huntress promoted post, "Is Your Data Living Up To Its Potential?". Below are Background, Strategy and Outcome sections, then a quote from Kyle Munson.

Why it works

  • Our readEach number carries a short definition, and one "Source: Reddit Internal, Client Internal" line sits under both, so what is being measured is on the page.
  • Our readShowing the real promoted post, with a carousel to see more, shows what a Reddit ad for this category looks like.
  • Our readThe short headed sections make Strategy and Outcome easy to find without reading Background.

What not to copy

Don't copy the platform's own metrics as if they are yours; use numbers you can source. Keep the top block: two defined results, a source line and the real creative in the first screen.

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