The lesson
Open a sales talk with a title and a senior name, then spend the next slides on buyer facts instead of the product.
The move
The cover is white with the title "Welcome to the Social Selling Era" in large type and a circled photo of Mike Derezin, Vice President Global Sales Solutions at LinkedIn. The talk then sets three buyer facts full-bleed: 5.4 influencers per purchase, 75% use social, and 5x more likely to engage via warm intros.
Why it works
- Our readA plain cover with a named executive tells the audience who is speaking before any pitch begins.
- Our readLeading with figures about how buyers behave, set full-bleed, frames the market before the product appears.
What not to copy
Don't copy the bare white cover or the 2015 statistics, which are dated. Keep the order: who is speaking, then buyer facts set large, then the rep proof and product.
