The lesson
Put the buyer's name, the date and one named human contact on the proposal cover so the document reads as made for this buyer.
The move
The cover reads "July 2025" and "CLEARVIEW AI PROPOSAL" with "Proposal for: Alaska Criminal Intelligence Center (AK)". A CONTACT INFORMATION block lists Scott Geiser, Senior Account Executive, with email and phone. A blue curve over a grid of faces holds the logo and address, and a small-print block cites 5 USC 552 and FAR 2.101 and 3.104.
Why it works
- Our readThe buyer's name sits directly under the title, so the document is clearly addressed to one organization.
- Our readA named account executive with a phone number tells the buyer who to call without searching the document.
- Our readThe legal notice at the bottom marks the file as confidential government procurement material, which suits a public-sector reader.
What not to copy
Don't copy the grid of faces behind the cover or the dense legal text, which belong to this product and this procurement. Keep the buyer name, date and one contact.
