Looks at every piece.Bob Weishar
Co-founder & CEO
Product guy turned designer, out of passion and necessity. If it ships in your brand, it went past me first.
The people who check your work.
An agency is the people behind it. We’re the two who build your design engine and look at what it makes before your buyers do.
Looks at every piece.
Builds the engine.Kilty McGowan
Co-founder & CTO
Deeply technical, 15 years shipping production software. He makes sure the engine gets your brand right the first time.
That's us in 2015. Gen Z will never know.
We built a closed loop for diabetes. Now we’re building one for brand.
In medical devices, nothing ships without a check. We brought that habit with us: the engine makes it, a person checks it, and every fix teaches the engine.
Working with us.
- 01 · Kickoff We learn your brand
Your guidelines, your best work and what your team keeps asking for.
- 02 · Every week We critique the big ideas
A second set of eyes from people who know your brand.
- 03 · Every day We check what ships
The engine makes the versions. We catch what’s off brand before anyone sees it.
- 04 · Every month You get the proof
What shipped, what we caught and what buyers read.
Other ways in.
- Sell UnfairlyProposal sites we build for the deals you can’t lose. →
- Pitch UnfairlyMake decks in your brand yourself, free to start. →
- Steal UnfairlyThe best real sales and marketing work, free to browse. →
Founded in 2025 in New York. Write to bob@unfairly.ai.