The lesson
Lead a solution brief with a two-word product name at poster scale and a single dark image, and save the detail for later pages.
The move
A cover with "Target Workbench" in very large type and the line "Collaborate across the target lifecycle." Hairline rules frame a narrow left column holding the Palantir logo and web address. One paragraph of company copy sits above a full-width faceted dark sphere.
Why it works
- Our readLarge type and generous white space make the name the entire message, so the title carries the page before any copy.
- Our readThe monochrome faceted object suggests seriousness and structure without a screenshot on the cover.
- Our readThe subtitle uses "lifecycle" to frame a workflow instead of a feature, which sets up the workflow table at the end.
What not to copy
Don't copy the sphere or the mission-sounding paragraph, which is generic company copy. Keep the restraint: one name, one promise line, one image, and consistent hairline rules.
