Case study examples
A good case study is a buyer reading about someone like themselves. These are real customer stories, long-form and one-page, from companies that use proof to close deals.
What the best case studies do
- Lead with the result, then tell the story that earned it.
- Name the customer's job title, because that's who is reading.
- One number, explained, beats five numbers listed.
Pentagram The world's largest independent design consultancy
Ramp How Notion unified global spend management across 10+ countries
Amplitude How the DFB Replaced 3 Legacy Tools in Just 2 Months With Amplitude
Brex SeatGeek reduces T&E costs by 50% and automates nearly 100% of accounting entries with Brex
Brex Superhuman gains visibility and control with Brex’s total spend platform
Canva How Zoom saved over 230 hours of design time with Canva in three months
Datadog Cloud monitoring as a service
Deel How Revolut streamlined employee relocation with Deel Immigration | Deel
Deel How Deel Contractor helped Turing expedite payments for 500+ workers | Deel
Dropbox Elbphilharmonie and Laeiszhalle Manage Hundreds of Concerts with Ease - Dropbox
Figma How Adyen Is Rebuilding the Way Design Works — with AI at the Center
Gong How Brex improved forecast accuracy and reclaimed time using Gong
HubSpot Telavox
Instrument Uber For Business | Instrument
Koto Mews | Koto
Linear The system for product development
Linear The system for product development
Linear The system for product development
Linear The system for product development
LinkedIn Manage your professional identity
LinkedIn Manage your professional identity
LinkedIn Manage your professional identity
LinkedIn Manage your professional identity
LinkedIn Manage your professional identity
Mercury Everything you do with money. All in one place.
Microsoft Advertising Search, display and video ads across Microsoft
Microsoft Advertising Search, display and video ads across Microsoft
Microsoft Advertising Search, display and video ads across Microsoft
monday.com Customer stories | monday.com
Notion The AI workspace that works for you
Pentagram The world's largest independent design consultancy
Pentagram The world's largest independent design consultancy
Pentagram The world's largest independent design consultancy
Ramp Time is money. Save both.
Ramp Time is money. Save both.
Reddit Huntress | Reddit Ads Case Study
Rippling How Chess.com turned a 90-minute report into minutes with Rippling AI
Shopify Shopify Case Studies | Why the Best Brands Choose Shopify
Shopify How Houdini lifted conversion 88% with a three-month Shopify relaunch - Shopify
Slack Slack Customer Stories | Slack
Slack Rivian Powers Cutting-Edge EV Innovation with Slack | Slack
Snap Inc. Gucci Success Story | Snapchat For Business
Vanta Vanta | GitHub accelerates sales by automating 93% of security questionnaires with Vanta
Vanta Vanta | Snowflake’s trust program speaks for itself (...and saves thousands of hours annually)
Webflow NCR | Webflow
Work & Co Digital product agency
Work & Co Digital product agency
Zapier How Synthesia automates Facebook Conversions to optimize ad performance | Zapier
Zapier How a tax relief company boosts revenue with automation
Attio How Modal uses Attio to accelerate product-led growth
Attio How Granola turns product signals into revenue at scale
Clay How Hex increased inbound win-rate 50% using Clay
Clay How Figma built a living data foundation to orchestrate every GTM motion
Gong ANTHROPIC'S 64% PRODUCTIVITY GAIN: COMBINING REVENUE AI WITH A CUSTOMER-CENTRIC GTM STRATEGY
Gong HOW ATLASSIAN’S BUILD VS BUY DECISION DROVE AN 820% BOOST IN MEDDPICC USE
Linear The coding agent behind 75% of Ramp’s merged PRs
Linear Why OpenAI chose Linear and scaled to 3,000 users
Notion Ramp runs on Notion: How they built an AI operating system for work
Notion Clay’s New Default: Workflows That Happen in the Background
Ramp How Webflow doubled in size and still cut reconciliation by 75%
Rippling Clay automated 80% of its onboarding tasks and grew 5x in 18 months
Rippling How a scalable HR solution empowers a dynamic workforce at Barry’s
Stripe How WooCommerce and Stripe Power Global Commerce | Stripe
Stripe Behind the scenes: How Ramp Built a Global Corporate Card Program | Stripe
Vercel How the at-home workout sensation, Hydrow, cut authoring times from weeks to minutes
Vercel How Vercel helped this popular health database increase free trials by 284%