The move

A landscape one-pager titled "Capgemini Leverages LinkedIn Connected TV for Precise B2B Targeting and Brand Amplification". The middle column lists Goal, Success Metric and Strategy. On the right sit two green tiles: "3.3X" lift in video completion rate and "87%" of impressions at Director + seniority. A Brand Lead quote sits below.

Why it works

• Our readThe 87% seniority figure speaks to targeting quality, which a B2B buyer of TV ads would worry about, and the 3.3X speaks to attention.
• Our readThe stated Success Metric, "Increased consideration and efficient costs", is a different measure from either tile, so readers can see the gap between the goal and the numbers shown.
• Our readA quote about wanting to "leverage CTV more and more" in their media plans makes a repeat-buy statement from a named brand lead.

What not to copy

Don't copy tiles that don't match your stated goal. Keep one targeting number, one performance number, and a customer quote that names what they'll do next.