The lesson
Name the outcome metric in plain words next to every big number, so a result like "Point lift in Ad Recall" needs no decoding.
The move
Black landscape page headed "Tesco" with the subtitle "Tesco drives brand lift for Whoosh with immersive Candy Crush Saga experiences", beside a photo of a woman scanning her phone in a grocery aisle. Goal and solution columns sit left of three lime numbers: 46.8% Ad Recall, 28.3% Brand Awareness, 5.6% Action Intent, each a "Point lift".
Why it works
- Our readListing the lifts from ad recall through awareness to intent shows a funnel order, so a buyer can see which step moved most.
- Our readThe grocery-aisle photo matches the product being promoted, a delivery service, so the picture supports the claim.
- Our readSolution bullets name most ad formats in a link-coloured term, such as "Rewarded Video", which makes the tactics scannable.
What not to copy
Don't reuse the lift percentages or the Candy Crush tie-in. Keep the pairing of a big figure with its metric label spelled out beside it.
