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Gates Notes executive brief

The lesson

Argue a big prediction by telling two demos you personally watched, then build the case from them.

The move

Under the title "The Age of AI has begun", the letter starts "In my lifetime, I've seen two demonstrations of technology that struck me as revolutionary." It recounts a 1980 graphical interface demo, then an AI scoring "59 of them right" on 60 AP Bio multiple-choice questions. Numbered side navigation leads into sections like Health and Education.

Why it works

  • Our readTwo first-person scenes with names and scores give the thesis a story to stand on, not just an opinion.
  • Our readThe comparison to the graphical interface sets the size of the claim in terms the reader already knows.
  • Our readNumbered side navigation and short section headings let a reader enter a long letter at the part they care about.

What not to copy

Don't borrow a famous author's authority or his demos. Keep the structure: your own firsthand scene with a specific result, one comparison for scale, then topic sections a reader can jump between.

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