Starbucks brand colors
- Starbucks Green
#006241 - Accent Green
#00754A - Light Green
#D4E9E2 - House Green
#1E3932 - Black
#000000 - Warm Neutral
#F2F0EB - Cool Neutral
#F9F9F9 - White
#FFFFFF
Independent study. Not official and not affiliated with Starbucks.
Starbucks brand guidelines
Hold the greens and the Siren still so everything else can change. Starbucks keeps ordering calm and green and spends its personality on seasonal color, artist-made illustration and playful lines, and it all reads as one brand because a green or the Siren is always there.
Starbucks brand guidelines at a glance What stays green, and what gets to play.
Starbucks typography
- Sodo Sans
- Most versatile face; headlines on the web, body copy everywhere. Open stand-in here: Plus Jakarta Sans.
- Lander (Lander Grande, Lander Tall)
- Accent for expressive moments: Rewards, Reserve, coffee stories. Open stand-in here: Source Serif 4.
- Pike
- Functional headlines and wayfinding, in spaced capitals. Open stand-in here: Oswald.
Starbucks logo guidelines
- Prefer the Siren alone, unlocked from the wordmark
- Siren grounds and colors: Black and House Green take White; Warm Neutral, Light Green and White take Starbucks Green
- Wordmark grounds and colors: Starbucks Green, Black and House Green take White; Warm Neutral and White take Starbucks Green; Light Green takes Black
Starbucks voice
Functional, Expressive
- Functional doesn't mean sterile; it means clear
- Make every word count, and write for where the reader is
- When there's room, tell a passionate coffee story
What makes the Starbucks brand work Hold the greens still so everything else can change.
A family of greens rooted in the apron, the Siren on her own, three faces (Sodo Sans, Lander, Pike) and one dial from functional to expressive: quiet and green where people order, artful and seasonal where they browse.
Color
When greens carry the brand, the seasonal palette can change completely without the work stopping looking like Starbucks.
"Our green is iconic": a family of greens rooted in the apron. Eight brand colors with PMS, CMYK and hex: Starbucks Green (primary, brand moments), Accent Green (sparingly), Light Green and House Green (secondary; House Green used like a neutral), Black (type and accents), Warm and Cool Neutral (backgrounds beside warm or cool colors) and White. Expressive colors change by season (Spring, Summer, Nitro, Fall) and are always shown beside the four greens. The hex values sit in the page source; the page shows names, tooltips and swatches.
Type
A constrained family keeps every touchpoint coherent; three distinct voices (workhorse sans, warm serif, condensed caps) cover functional to expressive without adding faces.
Three faces 'with endless possibilities': Sodo Sans (most versatile, frequently body copy; Thin to Black), Lander (serif accent for expressive moments; Thin to Black; served as Lander Grande and Lander Tall) and Pike (condensed, impactful, for functional headlines and wayfinding; Light, Regular, Bold). The guide is moving away from hand-lettering, with custom modifications to these faces where an artful touch is needed. Each face has an interactive specimen with Small, Medium and Large sizes.
Logo
Dropping the ring and the name lets the face carry the brand at any scale, from a cup to a bag cropped to her eyes.
The Siren is 'our muse, the face of our brand'; she and the STARBUCKS wordmark are the most recognizable assets. The preferred use is the Siren alone, unlocked from the wordmark, for prominence and an open, modern look. The page shows each mark's approved grounds and a timeline of four Sirens: 1971 (brown ring, 'Coffee, Tea, Spices'), 1987 and 1992 (green 'Starbucks Coffee' ring) and the current ringless Siren.
- House Green: 39%
- Starbucks Green: 14%
- Light greens: 13%
- Expressive art and seasonal color (image wedges, no single hex): 35%
The Starbucks style guide as a system One dial, from functional to expressive.
Fixed, everywhere
- The Siren (preferred alone) and the wordmark
- The family of brand greens: Starbucks, House, Accent, Light
- Sodo Sans, Lander and Pike
- Honest product photography in consistent glassware
What varies
Where a piece sits on the functional-to-expressive dial, set by channel, and the seasonal palette, illustration and photo styling, which evolve with trend each season.
- Landing pageQuiet
- Proposal pageQuiet
- Menu / in-store signageQuiet
- DeckCalm
- AdWarm
- EmailWarm
- Social postLoud
How our engine applies Starbucks' system to each format. This is our recipe from their rules and examples, not something Starbucks publishes. Level = how far toward the expressive end of the guide's dial.
Do
- A brand green or the Siren in every piece
- Siren alone is the preferred logo
- Sodo Sans, Lander and Pike only
- Set each piece on the functional-to-expressive dial by channel
- Honest photography: believable product, authentic people
Don't
- hand-letter type
- replace greens with a seasonal palette
- show bites, crumbs or loose ingredients in food shots
- make functional moments loud
- use the historic ringed logos
Checks for any piece
Logo hidden
Cover the Siren. A brand green should still be in the frame, with honest product photography and Sodo Sans, Lander or Pike; if not, it isn't Starbucks yet.
Dial check
Say where the piece sits between functional and expressive and why. Ordering and wayfinding should be the quietest; if the menu is louder than the social post, it's backwards.
Swap test
Put another coffee chain's logo on it. If the greens, the Siren-led restraint and the warm, playful line don't feel out of place, it's generic.
Starbucks brand book examples Quiet where people order. Artful where they browse.
Spring: Cloud Macchiato launch
One soft idea (a cloud) runs from the menu to social to merch, while the greens keep it unmistakably Starbucks.
Summer: So. Much. Yes.
Playful lines and collage make each drink feel like an event without losing the product-first menu.
Nitro Cold Brew
A distinct sub-palette lets one product line own its own look inside the green system.
Starbucks ads
What generic AI gets wrong about Starbucks The Siren is easy. The restraint is not.
These are the slips the rules exist to stop. Our reading of the guidelines, not a test of any one model.
A page flooded Accent Green
Matcha three ways
Siren locked in the old STARBUCKS COFFEE ring
Siren in white on House Green
Your favorites are back
YOUR FAVORITES ARE BACK
Discover our exciting new rewards program benefits today
That first sip feeling
Compare your brand with Starbucks Your homepage beside the same card.
It's a great day for coffee
Join todayYour headline goes here
Your button| Trait | Starbucks | Your brand |
|---|---|---|
| Main color | #006241 Starbucks Green | Not read yet |
| Page ground | #FFFFFF | Not read yet |
| Text | #000000 | Not read yet |
| Headline type | Sodo Sans | Not read yet |
| Body type | Sodo Sans | Not read yet |
| Main color on ground | 7.4:1 | Not read yet |
Starbucks brand book questions
Where are the official Starbucks brand guidelines?
At creative.starbucks.com. The guide dates from 2020 and its TLS certificate expired in July 2025, so check current starbucks.com before trusting any detail.
What are the Starbucks brand colors?
Starbucks Green #006241, Accent Green #00754A, Light Green #D4E9E2 and House Green #1E3932, with Warm Neutral #F2F0EB, Cool Neutral #F9F9F9, black and white.
What fonts does Starbucks use?
Sodo Sans, Lander and Pike, all Starbucks faces. This page uses Plus Jakarta Sans, Source Serif 4 and Oswald as open stand-ins.
What are the Starbucks logo guidelines?
The preferred use is the Siren alone, unlocked from the wordmark. The ringed 1971, 1987 and 1992 badges are history. Clear space and minimum size are not published.
Official source and data
Read the official Starbucks brand guidelines at creative.starbucks.com
This is an independent study. Unfairly is not affiliated with, endorsed by or sponsored by Starbucks. Logos shown for reference from Brandfetch, starbucks.com and the guide's logos page. Starbucks and the Siren are trademarks of Starbucks Corporation. The starbucks.com Siren file uses #00704A, not the guide's #006241.
Data source: the Starbucks brand book in Steal Unfairly, built from the sources below. Checked 2026-10-29. Status: draft, facts being checked.
- creative.starbucks.com/logos
- creative.starbucks.com/theory
- creative.starbucks.com/color
- creative.starbucks.com/typography
- creative.starbucks.com/voice
What Starbucks does not publish
- Logo clear space: not published
- Logo minimum size: not published
- A muted or secondary text color: not published
- Numeric color proportions: not published (the theory charts show wedges only; study.proportion is read from them)
- Contrast or accessibility pairings: not published
- Type scale, line heights and letter-spacing: not published (the specimen offers Small, Medium, Large only)
- Font licences: not published. Sodo Sans, Lander and Pike are Starbucks' own faces. Plus Jakarta Sans for Sodo Sans is calibrated against starbucks.com; the Lander (Source Serif 4) and Pike (Oswald) stand-ins are not, because neither face appears on starbucks.com to measure against
- Motion: not published (/motion/ is a 404; only example loops exist)
- Icon grid, stroke and sizes: not published
- Layout grid, margins, spacing and corner radii: not published
- Button spec: not published (only pill shapes seen in examples)
- Taglines and message pillars: not published in the guide (lines come from its examples; pillars are our reading)
- Campaign years: only the fall board's file names (FY19, FALL19) carry one; the others are not dated
- The guide dates from 2020 and creative.starbucks.com's TLS certificate expired in July 2025; check current starbucks.com before trusting any detail here
The full Starbucks brand bookUse this brand in ClaudeFigma brand guidelinesSpotify brand guidelinesAll brand guidelines examples
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