Claude brand guidelines

---
name: figma-study
description: Apply the Figma brand study to drafts. Use for any deck, page, post or email written in this brand.
---

# Figma brand rules

## Color
- Black: #000000
- White: #FFFFFF
- Grey 54%: #757575
- Hairline: #D6D6D6
- Wash: #F5F5F5
- Red: #FF3737

## Type
- Figma Sans. Open stand-in: Inter
- Figma Sans. Open stand-in: Inter
- Figma Mono. Open stand-in: IBM Plex Mono

## Logo
- Wordmark in black or white only, chosen for APCA Lc 60 or better
- Full-color icon on white or black only; the mono outline icon may sit on color
- Clear space all round equals the mark's height
- Place marks on a layout's outer edge with even margins

## Voice
- Sentence case everywhere
- Figma as an adjective: "the Figma platform"
- "Tom's plugin for Figma design", not "Tom's Figma plugin"
- A landing page follows the homepage voice

## Never
- Colored buttons or colored text on the homepage
- Recoloring the icon shapes
- Wordmark on a low-contrast ground
- Color applied to the wordmark
- Wordmark on a low-contrast color

## Before you finish
- Logo hidden: Cover the logo. It should still read as Figma: white page, one light grotesque weight, square product media, a giant black Get started, two-tone heads.
- Swap test: Put another SaaS logo on it. If the oversized black button, grey continuation sentences and full-bleed product grid don't feel out of place, it's generic.

Figma brand guidelines

---
name: spotify-study
description: Apply the Spotify brand study to drafts. Use for any deck, page, post or email written in this brand.
---

# Spotify brand rules

## Color
- Spotify Green: #1ED760
- Black: #121212
- White: #FFFFFF
- Pure black: #000000
- Plan grey: #242424
- Reserved periwinkle: #576DD6

## Type
- Spotify Mix Title. Open stand-in: Unbounded
- Spotify Mix. Open stand-in: Hanken Grotesk

## Logo
- Exclusion zone = half the icon height
- Minimum 70px (logo) and 21px (icon) digital; 20mm and 6mm print
- Green logo only on black, white or non-duotoned photos
- Black logo on light grounds, white on dark

## Voice
- Sentence case everywhere except footer column heads
- Use the published link labels: GET SPOTIFY FREE, OPEN SPOTIFY, PLAY ON SPOTIFY, LISTEN ON SPOTIFY
- Numbers only when verifiable

## Never
- Don't introduce colors outside the brand palette
- Don't use over-saturated colors for CMYK print
- Don't make sections light
- Don't rotate, stretch or recolor
- Don't fill the waves

## Before you finish
- Logo hidden: Cover the logo. It should still read as Spotify: a #121212 page, a green pill, a wide black headline and saturated rounded cards.
- Swap test: Put another company's name on it. If nothing else changed, the icon-window hero, green-only actions and card colors are missing.

Spotify brand guidelines

---
name: starbucks-study
description: Apply the Starbucks brand study to drafts. Use for any deck, page, post or email written in this brand.
---

# Starbucks brand rules

## Color
- Starbucks Green: #006241
- Accent Green: #00754A
- Light Green: #D4E9E2
- House Green: #1E3932
- Black: #000000
- Warm Neutral: #F2F0EB

## Type
- Sodo Sans. Open stand-in: Plus Jakarta Sans
- Sodo Sans. Open stand-in: Plus Jakarta Sans
- Lander (Lander Grande, Lander Tall). Open stand-in: Source Serif 4

## Logo
- Prefer the Siren alone, unlocked from the wordmark
- Siren grounds and colors: Black and House Green take White; Warm Neutral, Light Green and White take Starbucks Green
- Wordmark grounds and colors: Starbucks Green, Black and House Green take White; Warm Neutral and White take Starbucks Green; Light Green takes Black
- On packaging the Siren may be enlarged and cropped by the object's edge (paper bag, cup sleeve in the theory examples)

## Voice
- Functional doesn't mean sterile; it means clear
- Make every word count, and write for where the reader is
- When there's room, tell a passionate coffee story
- Pike headlines in spaced capitals; Lander and Sodo Sans lines in sentence case

## Never
- let a seasonal palette replace the greens
- use Accent Green as a large field
- use the 1971, 1987 or 1992 badges: they are shown as history
- put the Siren on a ground the page doesn't show for her
- recolor either mark outside the pairings above

## Before you finish
- Logo hidden: Cover the Siren. A brand green should still be in the frame, with honest product photography and Sodo Sans, Lander or Pike; if not, it isn't Starbucks yet.
- Dial check: Say where the piece sits between functional and expressive and why. Ordering and wayfinding should be the quietest; if the menu is louder than the social post, it's backwards.
- Swap test: Put another coffee chain's logo on it. If the greens, the Siren-led restraint and the warm, playful line don't feel out of place, it's generic.

Starbucks brand guidelines