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Brand audit

What is a brand kit?

The files your brand is made of: logo files, colors with their codes, fonts, imagery and templates, in one place.

A kit is the files. A brand book is the rules for using them.

Updated Nov 3, 2026

Brand kit examples

  • Spotify

    Study

    Colors

    • Spotify Green#1ED760RGB 30 215 96
    • Black#121212RGB 18 18 18
    • White#FFFFFFRGB 255 255 255
    • Pure black#000000RGB 0 0 0
    • Plan grey#242424RGB 36 36 36

    Fonts

    • Spotify Mix TitleOpen stand-in: Unbounded
    • Spotify MixOpen stand-in: Hanken Grotesk

    Voice

    • warm
    • fan-centred
    • short
    • exact about offers

    kit.json tokens.css

    Logos shown from Spotify's newsroom brand assets for reference. Spotify is a trademark of Spotify AB. Not affiliated, and not for download.

  • Airbnb

    Study

    Colors

    • Rausch#FF385CRGB 255 56 92
    • Hof#222222RGB 34 34 34
    • White#FFFFFFRGB 255 255 255
    • Search red#DA1249RGB 218 18 73
    • Rausch gradient#E31C5FRGB 227 28 95

    Fonts

    • Airbnb CerealOpen stand-in: Public Sans

    Voice

    • Warm
    • Plain
    • Humble

    kit.json tokens.css

    Logos shown from Brandfetch for reference. Airbnb and the Bélo are trademarks of Airbnb, Inc., whose guidelines bar their use without written permission. Not affiliated, and not for download.

  • Duolingo

    Study

    Colors

    • Feather Green#58CC02RGB 88 204 2
    • Mask Green#89E219RGB 137 226 25
    • Eel#4B4B4BRGB 75 75 75
    • Snow#FFFFFFRGB 255 255 255
    • Macaw#1CB0F6RGB 28 176 246

    Fonts

    • Feather BoldOpen stand-in: Mochiy Pop P One
    • DIN Next RoundedOpen stand-in: Baloo 2

    Voice

    • expressive
    • playful
    • embracing
    • worldly

    kit.json tokens.css

    Logos shown from Duolingo's own CDN and from Brandfetch for reference. Duolingo and Duo are Duolingo's trademarks. Not affiliated, and not for download.

  • Slack

    Study

    Colors

    • Aubergine#4A154BRGB 74 21 75
    • Horchata#F4EDE4RGB 244 237 228
    • Black#1D1C1DRGB 29 28 29
    • White#FFFFFFRGB 255 255 255
    • CTA purple (site)#730394RGB 115 3 148

    Fonts

    • Salesforce Avant GardeOpen stand-in: Poppins
    • Salesforce SansOpen stand-in: Open Sans
    • Larsseit

    Voice

    • Clear
    • Concise
    • Human

    kit.json tokens.css

    Logos shown from Slack's own site and archived brand center for reference. Slack is a trademark of Slack Technologies, LLC, a Salesforce company. Not affiliated, and not for download.

  • Monzo

    Study

    Colors

    • Hot coral#FF4F40RGB 255 79 64
    • Soft white#F2F8F3RGB 242 248 243
    • Deep navy#112231RGB 17 34 49
    • Mid orange#FE6B1BRGB 254 107 27
    • Pale pink#FFD7F0RGB 255 215 240

    Fonts

    • MonzoSansDisplayOpen stand-in: Raleway
    • Monzo SansOpen stand-in: Onest
    • Oldschool Grotesk Compact Extra BoldOpen stand-in: Raleway

    Voice

    • Straightforward kindness
    • Everyday magic
    • Warm wit

    kit.json tokens.css

    Logo files from Monzo's public Press Kit 2026 (Logos/Digital use). Monzo is a trademark of Monzo Bank Limited.

  • Netflix

    Study

    Colors

    • Netflix Red#E50914RGB 229 9 20
    • Symbol Dark Red#B20710RGB 178 7 16
    • Black#000000RGB 0 0 0
    • White#FFFFFFRGB 255 255 255
    • FAQ grey#2D2D2DRGB 45 45 45

    Fonts

    • Netflix SansOpen stand-in: Geist

    Voice

    • plain
    • confident
    • inviting
    • brief

    kit.json tokens.css

    Logos shown from Brandfetch, netflix.com and Netflix's public brand page for reference. Netflix is a trademark of Netflix, Inc. Not affiliated, and not for download.

  • Figma

    Study

    Colors

    • Black#000000RGB 0 0 0
    • White#FFFFFFRGB 255 255 255
    • Grey 54%#757575RGB 117 117 117
    • Hairline#D6D6D6RGB 214 214 214
    • Wash#F5F5F5RGB 245 245 245

    Fonts

    • Figma SansOpen stand-in: Inter
    • Figma MonoOpen stand-in: IBM Plex Mono

    Voice

    • Plain
    • Declarative
    • Calm

    kit.json tokens.css

    Logos shown from Figma's own icon file and Brandfetch for reference. Figma is a trademark of Figma, Inc. Not affiliated, and not for download.

  • Mailchimp

    Study

    Colors

    • Cavendish Yellow#FFE01BRGB 255 224 27
    • Peppercorn#231E15RGB 35 30 21
    • White#FFFFFFRGB 255 255 255
    • Off-white#F5F5F5RGB 245 245 245
    • Tint blue#C5DBF2RGB 197 219 242

    Fonts

    • Means WebOpen stand-in: Literata
    • TallyOpen stand-in: Hanken Grotesk
    • Source Code ProOpen font

    Voice

    • Plainspoken
    • Genuine
    • Translator
    • Dry humor

    kit.json tokens.css

    Logos shown from Brandfetch for reference. Mailchimp is a trademark of Intuit. Not affiliated, and not for download.

  • Starbucks

    Study

    Colors

    • Starbucks Green#006241RGB 0 98 65
    • Accent Green#00754ARGB 0 117 74
    • Light Green#D4E9E2RGB 212 233 226
    • House Green#1E3932RGB 30 57 50
    • Black#000000RGB 0 0 0

    Fonts

    • Sodo SansOpen stand-in: Plus Jakarta Sans
    • LanderOpen stand-in: Source Serif 4
    • PikeOpen stand-in: Oswald

    Voice

    • Functional
    • Expressive

    kit.json tokens.css

    Logos shown for reference from Brandfetch, starbucks.com and the guide's logos page. Starbucks and the Siren are trademarks of Starbucks Corporation. The starbucks.com Siren file uses #00704A, not the guide's #006241.

  • Reddit

    Study

    Colors

    • OrangeRed#FF4500RGB 255 69 0
    • Dark#000000RGB 0 0 0
    • Light#FFFFFFRGB 255 255 255
    • GuavaPink#FF5FC2RGB 255 95 194
    • BananaYellow#FFBF0BRGB 255 191 11

    Fonts

    • Reddit SansOpen font
    • Reddit Sans CondensedOpen font
    • Reddit MonoOpen font

    Voice

    • Inviting and helpful
    • Original and authentic
    • Clever and playful
    • Honest and familiar

    kit.json tokens.css

    Portal files are guide previews, not production vector masters. Standard icon construction diagram labels the internal sizing “80% of diameter”; follow the supplied grid rather than interpreting this as 80% whitespace. Tail rounding is 6% of radius. Standard wordmark/lockup clearance is half wordmark x-height. Display-scale wordmark placement is a documented exception based on its vertical stroke.

  • Headspace

    Study

    Colors

    • Headspace orange#FF7300RGB 255 115 0
    • Ink#2D2C2BRGB 45 44 43
    • White#FFFFFFRGB 255 255 255
    • Warm card#F9F4F2RGB 249 244 242
    • CTA blue#0061EFRGB 0 97 239

    Fonts

    • Headspace ApercuOpen stand-in: Hanken Grotesk

    Voice

    • Warm
    • Approachable
    • Plain

    kit.json tokens.css

    Three versions from the public press kit (Headspace Logos > 01 - Web). Clear space and minimum size are not published.

  • IBM

    Study

    Colors

    • Blue 60#0F62FERGB 15 98 254
    • White#FFFFFFRGB 255 255 255
    • Gray 10#F4F4F4RGB 244 244 244
    • Gray 100#161616RGB 22 22 22
    • Gray 70#525252RGB 82 82 82

    Fonts

    • IBM Plex SansOpen font
    • IBM Plex MonoOpen font
    • IBM Plex SerifOpen font

    Voice

    • Essential
    • Confident
    • Plain

    kit.json tokens.css

    Logos shown from IBM's public design-language pages and Brandfetch for reference. IBM and the 8-bar logo are trademarks of International Business Machines Corporation. Not affiliated, and not for download.

  • Adobe

    Study

    Colors

    • Adobe red#EB1000RGB 235 16 0
    • Black#000000RGB 0 0 0
    • White#FFFFFFRGB 255 255 255
    • Gray 75#F3F3F3RGB 243 243 243
    • Muted ink#5C5C5CRGB 92 92 92

    Fonts

    • Adobe Clean Display BlackOpen stand-in: Rethink Sans
    • Adobe CleanOpen stand-in: Source Sans 3
    • not published on the public pageOpen stand-in: Source Code Pro

    Voice

    • rational
    • human
    • focused

    kit.json tokens.css

    Files are linked from adobe.com, not re-hosted. Adobe's trademark guidelines require a licence or written permission to use Adobe logos and product icons, forbid putting them in your own logo, and forbid using Adobe trademarks in Adobe's stylized form. Construction, clear space and minimum size for the corporate logo are not published publicly. Not affiliated with Adobe.

  • Asana

    Study

    Colors

    • Asana White#FFFFFFRGB 255 255 255
    • Asana Black#0B0505RGB 11 5 5
    • Asana Coral#FF584ARGB 255 88 74
    • Fuchsia#FD3FFDRGB 253 63 253
    • Light Fuchsia (Asana Pink)#FFC9FFRGB 255 201 255

    Fonts

    • TWK LausanneOpen stand-in: Figtree

    Voice

    • Clear
    • Human
    • Energetic
    • Productive

    kit.json tokens.css

    Logo files drawn from the SVGs on asana.com (nav logo, footer logomark), shown for reference. Asana, the Asana logo and Work Graph are trademarks of Asana, Inc.; its trademark guidelines restrict use by others. Not affiliated.

  • Astro

    Study

    Colors

    • astro-dark-900#060913RGB 6 9 19
    • black#0D0F14RGB 13 15 20
    • astro-dark-800#0C0F19RGB 12 15 25
    • astro-gray-600#23262DRGB 35 38 45
    • astro-gray-100#F2F6FARGB 242 246 250

    Fonts

    • ObviouslyOpen stand-in: Archivo
    • InterOpen font
    • MDIOOpen stand-in: IBM Plex Mono

    Voice

    • Whimsical
    • Approachable
    • Friendly

    kit.json tokens.css

    Official files from astro.build/assets/press/ (PNG copies alongside). File names describe the ink, not the ground: astro-logo-dark = dark ink for light grounds; astro-logo-light(-gradient) = white ink for dark grounds. The 2023 logo replaced the 2021 version; use only the latest. Shown for reference; not affiliated.

  • Atlassian

    Study

    Colors

    • Blue700#1868DBRGB 24 104 219
    • Neutral0 (white)#FFFFFFRGB 255 255 255
    • Neutral100#F8F8F8RGB 248 248 248
    • Neutral1000#292A2ERGB 41 42 46
    • Neutral800#505258RGB 80 82 88

    Fonts

    • Charlie DisplayOpen stand-in: Rethink Sans
    • Charlie TextOpen stand-in: Wix Madefor Text
    • Atlassian MonoOpen stand-in: JetBrains Mono

    Voice

    • Bold
    • Optimistic
    • Practical, with a wink

    kit.json tokens.css

    Logos shown for reference. The three horizontal lockups are rendered from Atlassian's own SVGs in the official logo pack on atlassian.design (the pack is a zip, so there is no direct SVG URL; Brandfetch still serves the retired #0052CC lockup). Other marks load from Atlassian's own CDNs (atlassian.design, the Atlassian blog, dam-cdn.atl.orangelogic.com). Atlassian and its app names are trademarks of Atlassian; logos must be used unaltered, and Atlassian's trademark guidelines ask third-party sites not to mimic atlassian.com's look and feel. Not affiliated, and not for download.

  • BBC

    Study

    Colors

    • Page white#FFFFFFRGB 255 255 255
    • Reith ink#202224RGB 32 34 36
    • Black#000000RGB 0 0 0
    • Meta grey#545658RGB 84 86 88
    • Hairline#E6E8EARGB 230 232 234

    Fonts

    • BBC Reith SerifOpen stand-in: Literata
    • BBC Reith SansOpen stand-in: Public Sans

    Voice

    • impartial
    • clear
    • precise
    • curious
    • plain

    kit.json tokens.css

    The BBC blocks are a registered trade mark; the BBC publishes no public logo specification (clear space, sizes) and requires written consent for any use (branding/logo-use).

  • Blender

    Study

    Colors

    • Background#F2F2F3RGB 242 242 243
    • Background primary#FAFAFARGB 250 250 250
    • Text#4C4D52RGB 76 77 82
    • Text secondary#8D8E96RGB 141 142 150
    • Blender Orange (PMS 716)#E87D0DRGB 232 125 13

    Fonts

    • InterOpen font
    • ui-monospace system stackOpen stand-in: Source Code Pro

    Voice

    • Free
    • Community-minded
    • Enthusiastic
    • Plainspoken

    kit.json tokens.css

    Logo images as shown on blender.org/about/logo (wp-content uploads); the official kit (download.blender.org/branding/blender_logo_kit.zip) sits behind a bot challenge and was not fetched. Blender is a registered trademark of the Blender Foundation; the logo is not GPL and third parties may use it only to credit or link to Blender. Shown for reference. Not affiliated.

  • Canada.ca

    Study

    Colors

    • White#FFFFFFRGB 255 255 255
    • Dark grey#333333RGB 51 51 51
    • Default link#284162RGB 40 65 98
    • Selected link#0535D2RGB 5 53 210
    • Visited link#7834BCRGB 120 52 188

    Fonts

    • LatoOpen font
    • Noto SansOpen font
    • Noto Sans MonoOpen font

    Voice

    • direct
    • informative
    • conversational
    • professional

    kit.json tokens.css

  • City of Boston

    Study

    Colors

    • White#FFFFFFRGB 255 255 255
    • Charles Blue#091F2FRGB 9 31 47
    • Optimistic Blue#1871BDRGB 24 113 189
    • Freedom Trail Red#FB4D42RGB 251 77 66
    • Freedom Red Dark#D22D23RGB 210 45 35

    Fonts

    • MontserratOpen font
    • LoraOpen font

    Voice

    • Confident
    • Helpful
    • Optimistic
    • Humble
    • Personal

    kit.json tokens.css

    Logo files link to the City's own pattern-library URLs. Seals are described, not shown; download them from the City's folders linked in the guide.

  • Discord

    Study

    Colors

    • Blurple#5865F2RGB 88 101 242
    • Light Blurple#E0E3FFRGB 224 227 255
    • Black#000000RGB 0 0 0
    • Not quite black#23272ARGB 35 39 42
    • Green#57F287RGB 87 242 135

    Fonts

    • ABC Ginto Discord NordOpen stand-in: Archivo
    • ABC Ginto DiscordOpen stand-in: DM Sans
    • gg sans

    Voice

    • playful
    • casual
    • welcoming
    • bold

    kit.json tokens.css

    The branding page offers the logo and the Clyde symbol each in white, black and Blurple. The symbol alone is only for places where the Discord brand is already clear.

  • Django

    Study

    Colors

    • Logo Green#092E20RGB 9 46 32
    • Text#0C3C26RGB 12 60 38
    • Dark Green#0C4B33RGB 12 75 51
    • Green#20AA76RGB 32 170 118
    • White#F1FFF7RGB 241 255 247

    Fonts

    • RobotoOpen font
    • Fira MonoOpen font
    • DTL ProkyonOpen font

    Voice

    • Human
    • Expert
    • Plainspoken

    kit.json tokens.css

    Official files from https://www.djangoproject.com/community/logos/ (png, svg, eps; positive and negative). The two header files come from the site's source (djangoproject/static/img in github.com/django/djangoproject.com). Django and the Django logo are registered trademarks of the Django Software Foundation; use follows the Django Trademark License. Shown for reference; not affiliated.

  • Dropbox

    Study

    Colors

    • Dropbox Blue#0061FERGB 0 97 254
    • Coconut#F7F5F2RGB 247 245 242
    • Graphite#1E1919RGB 30 25 25
    • White#FFFFFFRGB 255 255 255
    • Grey 600#736C64RGB 115 108 100

    Fonts

    • DB Sharp GroteskOpen stand-in: Archivo
    • Atlas GroteskOpen stand-in: Public Sans

    Voice

    • Simple
    • Helpful
    • Human
    • Magic

    kit.json tokens.css

    Logos shown from Brandfetch for reference. Dropbox is a trademark of Dropbox, Inc. Not affiliated, and not for download.

  • Fedora

    Study

    Colors

    • White#FFFFFFRGB 255 255 255
    • Dark Fedora Blue#294172RGB 41 65 114
    • New Fedora Blue#51A2DARGB 81 162 218
    • Fedora Blue#3C6EB4RGB 60 110 180
    • Freedom Purple#A07CBCRGB 160 124 188

    Fonts

    • MontserratOpen font
    • Open SansOpen font

    Voice

    • Plain-spoken
    • Welcoming
    • Principled
    • Playful

    kit.json tokens.css

    The guide's logos are vector art inside the PDF, so source/images holds only the backgrounds and mascots. Official files: fedoraproject.org serves the horizontal lockup as SVG (fedora-logo-official.svg, white version fedora-logo-white-official.svg); every variant is a PNG on docs.fedoraproject.org/en-US/project/_images/logo/ (that host sits behind an Anubis bot check, so a headless fetch may need a real browser); masters live in the Design team's GitLab (gitlab.com/fedora/design/team/logos). Clear space and minimum size are not published. Never take a logo from a search engine (p.10).

  • Ghost

    Study

    Colors

    • White#FFFFFFRGB 255 255 255
    • Dark Grey#15171ARGB 21 23 26
    • Ghost Green#30CF43RGB 48 207 67
    • Mid Grey#7C8B9ARGB 124 139 154
    • Light Grey#CED4D9RGB 206 212 217

    Fonts

    • InterVariable at opsz 32Open stand-in: Inter
    • InterVariableOpen stand-in: Inter

    Voice

    • Plain
    • Independent
    • Candid
    • Warm

    kit.json tokens.css

    Downloaded from the guide's Download links on 2026-10-30. PNG only; scale, never alter.

  • GitHub

    Study

    Colors

    • GitHub Green#0FBF3ERGB 15 191 62
    • Gray 1#F2F5F3RGB 242 245 243
    • Gray 2#E4EBE6RGB 228 235 230
    • Gray 3#B6BFB8RGB 182 191 184
    • Gray 4#909692RGB 144 150 146

    Fonts

    • Mona SansOpen font
    • Mona Sans MonoOpen stand-in: Geist Mono

    Voice

    • nerdy
    • confident
    • authentic
    • imaginative
    • empathetic

    kit.json tokens.css

    These local files are native toolkit example plates, not extracted production logo SVGs. Several plates contain multiple lockups. Use the official downloadable logo package for production, follow the published legal permissions, and never substitute a mascot.

  • GitLab

    Study

    Colors

    • White#FFFFFFRGB 255 255 255
    • Charcoal#171321RGB 23 19 33
    • Purple 02p#7759C2RGB 119 89 194
    • Orange 02p#FC6D26RGB 252 109 38
    • Orange 01s#FDF1DDRGB 253 241 221

    Fonts

    • GitLab SansOpen stand-in: Inter
    • GitLab MonoOpen stand-in: JetBrains Mono

    Voice

    • Visionary
    • Empathetic
    • Intentional

    kit.json tokens.css

    Official files from GitLab's press kit (about.gitlab.com/images/press/gitlab-logo-NNN-rgb.svg): 100 core full color, 200 core with white wordmark, 300 one-color Charcoal, 400 one-color white, 500 tanuki full color, 600 tanuki Charcoal, 700 tanuki white. GITLAB is a trademark of GitLab Inc. Shown for reference; GitLab's trademark guidelines generally refuse logo use by others. Not affiliated.

  • GNOME

    Study

    Colors

    • Blue#3584E4RGB 53 132 228
    • Orange#FF7800RGB 255 120 0
    • Purple#9141ACRGB 145 65 172
    • Green#33D17ARGB 51 209 122
    • Red#E01B24RGB 224 27 36

    Fonts

    • InterOpen font
    • not publishedOpen stand-in: Source Code Pro

    Voice

    • Plain
    • Inclusive
    • Considerate
    • Warm
    • Open

    kit.json tokens.css

    Official SVGs from foundation.gnome.org (fill black). GNOME is a registered trademark of the GNOME Foundation; third-party logo use needs written permission. Shown for reference; not affiliated.

  • GOV.UK

    Study

    Colors

    • Primary blue#1D70B8RGB 29 112 184
    • Accent teal#00FFE0RGB 0 255 224
    • White#FFFFFFRGB 255 255 255
    • Blue tint 95%#F4F8FBRGB 244 248 251
    • Black#0B0C0CRGB 11 12 12

    Fonts

    • GDS Transport BoldOpen stand-in: Roboto
    • GDS Transport LightOpen stand-in: Roboto
    • None publishedOpen stand-in: JetBrains Mono

    Voice

    • Specific
    • Informative
    • Clear and concise
    • Brisk, not terse
    • Serious, not pompous

    kit.json tokens.css

    The GOV.UK wordmark, crown and royal crest are Crown copyright and restricted to government use; we describe them and link to the guidelines. A visitor who steals this kit keeps their own logo. Not affiliated with GOV.UK or GDS.

  • HubSpot

    Study

    Colors

    • HubSpot orange#FF4800RGB 255 72 0
    • Ink#1F1F1FRGB 31 31 31
    • White#FFFFFFRGB 255 255 255
    • Cream 01#FCFCFARGB 252 252 250
    • Cream 03#F8F5EERGB 248 245 238

    Fonts

    • HubSpot Serif
    • HubSpot Sans

    Voice

    • plain
    • warm
    • confident
    • helpful
    • human

    kit.json tokens.css

    Logo files described and linked from the newsroom; on Steal the org keeps its own logo.

  • Kubernetes

    Study

    Colors

    • Kubernetes Blue#326CE5RGB 50 108 229
    • White#FFFFFFRGB 255 255 255
    • Body ink#212529RGB 33 37 41
    • Medium-light grey#6F6F6FRGB 111 111 111
    • Light grey#F9F9F9RGB 249 249 249

    Fonts

    • Open SansOpen font
    • System monospaceOpen stand-in: Roboto Mono

    Voice

    • Direct
    • Precise
    • Neutral
    • Inclusive

    kit.json tokens.css

    Official SVGs from cncf/artwork (projects/kubernetes), downloaded 2026-10-30. No file uses currentColor: fills are #326CE5 and #FFFFFF via <style> classes, and the color lockup's wordmark paths are unstyled, so they render black. The SVG groups are id'd its-pronounced and kyoob-cuttle. The kubernetes/kubernetes logo folder also has logo.svg, logo_with_border.svg, name_blue.svg and name_white.svg (saved as k8s-repo-*.svg); name_blue uses #326DE5, a hair off the official blue. Kubernetes is a trademark of the Linux Foundation; shown for reference, not affiliated.

  • Linear

    Study

    Colors

    • Mercury White#F4F5F8RGB 244 245 248
    • Nordic Gray#222326RGB 34 35 38

    Fonts

    • Inter DisplayOpen font
    • InterOpen font
    • Berkeley MonoOpen stand-in: IBM Plex Mono

    Voice

    • Plain
    • Direct
    • Calm
    • Craft-minded

    kit.json tokens.css

    Official files from Linear's brand-asset download on linear.app/brand. Wordmark: 400x100 viewBox; logomark 100x100. Allowed uses: wordmark wherever space allows; logomark for tight layouts and logo grids; icon for company references and chips with a corner radius. Clear space and minimum size are not published beyond 'plenty of space'.

  • LinkedIn

    Study

    Colors

    • LinkedIn Blue#0A66C2RGB 10 102 194
    • White#FFFFFFRGB 255 255 255
    • Ink#191919RGB 25 25 25
    • Muted#666666RGB 102 102 102
    • Warm grey#F3F2F0RGB 243 242 240

    Fonts

    • System UI fontOpen stand-in: Roboto

    Voice

    • Helpful
    • Plain
    • Warm
    • Encouraging

    kit.json tokens.css

    Logo files are the ones linkedin.com itself serves, for the build only. LinkedIn allows the full logo only under licence; stealing this kit never brings these files with it.

  • Mastercard

    Study

    Colors

    • Mastercard Red#EB001BRGB 235 0 27
    • Mastercard Orange#FF5F00RGB 255 95 0
    • Mastercard Yellow#F79E1BRGB 247 158 27
    • Warm canvas#F3F0EERGB 243 240 238
    • Ink#141413RGB 20 20 19

    Fonts

    • FF MarkOpen stand-in: Kumbh Sans
    • FF Mark BookOpen stand-in: Kumbh Sans

    Voice

    • optimistic
    • human
    • assured

    kit.json tokens.css

    The site uses the Symbol only. Brand Mark files (with the word) are on the Brand Center download page under the Artwork Download Agreement.

  • Medium

    Study

    Colors

    • Cream#F7F4EDRGB 247 244 237
    • Ink#242424RGB 36 36 36
    • Black#000000RGB 0 0 0
    • Button black#191919RGB 25 25 25
    • Button black hover#080808RGB 8 8 8

    Fonts

    • GT Super
    • Söhne

    Voice

    • plain
    • warm
    • thoughtful
    • candid

    kit.json tokens.css

  • Meta

    Study

    Colors

    • Meta Blue (CTA)#0457CBRGB 4 87 203
    • Symbol blue#0082FBRGB 0 130 251
    • Symbol deep blue#0064E0RGB 0 100 224
    • Ink#0A1317RGB 10 19 23
    • Wordmark slate#1C2B33RGB 28 43 51

    Fonts

    • Optimistic VFOpen stand-in: Archivo
    • Optimistic VFOpen stand-in: Figtree
    • Optimistic Mono VFOpen stand-in: JetBrains Mono

    Voice

    • Optimistic
    • Plain
    • Confident
    • Warm

    kit.json tokens.css

    Files as meta.com serves them (2026-10-31). Official packs (default, with and without "Empathetic Color") download from the trademarks page after accepting Meta's terms.

  • Microsoft

    Study

    Colors

    • Communication blue#0078D4RGB 0 120 212
    • Ink navy#0E1726RGB 14 23 38
    • Body navy#17253DRGB 23 37 61
    • White#FFFFFFRGB 255 255 255
    • Ice#F4FAFDRGB 244 250 253

    Fonts

    • Segoe UI Variable DisplayOpen stand-in: Hanken Grotesk
    • Segoe UI Variable Text / Segoe UIOpen stand-in: Hanken Grotesk

    Voice

    • Plain
    • Friendly
    • Helpful

    kit.json tokens.css

    Logos shown from Microsoft's own header file and Brandfetch for reference. Microsoft's trademark guidelines say its logos can't be used without a license.

  • Mozilla

    Study

    Colors

    • Green#00D230RGB 0 210 48
    • Black#161616RGB 22 22 22
    • White#FAFAFARGB 250 250 250
    • Strong black#000000RGB 0 0 0
    • Strong white#FFFFFFRGB 255 255 255

    Fonts

    • Mozilla HeadlineOpen font
    • Mozilla TextOpen font

    Voice

    • Passionate
    • Welcoming
    • No bullsh*t

    kit.json tokens.css

    Logos shown from Brandfetch for reference. Mozilla is a trademark of the Mozilla Foundation. Not affiliated, and not for download.

  • NASA

    Study

    Colors

    • NASA Blue#0032A0RGB 0 50 160
    • NASA Red#E4002BRGB 228 0 43
    • CTA Red#D83933RGB 216 57 51
    • Arrow Red#F64137RGB 246 65 55
    • Black#000000RGB 0 0 0

    Fonts

    • InterOpen font
    • Public SansOpen font
    • DM MonoOpen font

    Voice

    • Plain
    • Curious
    • Factual
    • Invitational

    kit.json tokens.css

    The marks are described, not shown: see the Insignia, Logotype and violation images on NASA's brand guidelines page (https://www.nasa.gov/nasa-brand-center/brand-guidelines/). The NASA Insignia, Logotype and Seal are protected under 14 CFR 1221 and may not be used without NASA's permission. Not affiliated with NASA. This kit carries no NASA mark.

  • NHS

    Study

    Colors

    • NHS Blue#005EB8RGB 0 94 184
    • White#FFFFFFRGB 255 255 255
    • Grey 5#F0F4F5RGB 240 244 245
    • Black (digital)#212B32RGB 33 43 50
    • Grey 1#4C6272RGB 76 98 114

    Fonts

    • Frutiger 65 BoldOpen stand-in: Istok Web
    • Frutiger 55 RomanOpen stand-in: Istok Web
    • NoneOpen stand-in: JetBrains Mono

    Voice

    • Clear
    • Reassuring
    • Personal
    • Factual
    • Empowering

    kit.json tokens.css

    The NHS logo is a UK trade mark and copyright of the Secretary of State for Health and Social Care. Its use is restricted to NHS organisations and permitted providers; we describe it and link to the guidelines, never re-host it. A visitor who steals this kit keeps their own logo. Not affiliated with the NHS. The header lozenge used in our blind build is not re-hosted here.

  • Pinterest

    Study

    Colors

    • Pushpin 450#E60023RGB 230 0 35
    • Mochimalist 0#FFFFFFRGB 255 255 255
    • Black#000000RGB 0 0 0
    • Ink#211922RGB 33 25 34
    • Muted#62625BRGB 98 98 91

    Fonts

    • Pin SansOpen stand-in: Figtree

    Voice

    • Simple
    • Conversational
    • Clever

    kit.json tokens.css

    Files serialized from the inline SVGs on pinterest.com (2026-10-31). Pinterest's guidelines let partners use only the badge, with a CTA and their own account; the wordmark is not for others. Shown for reference; not affiliated.

  • PostHog

    Study

    Colors

    • Background#EEEFE9RGB 238 239 233
    • Text#151515RGB 21 21 21
    • Accent#E5E7E0RGB 229 231 224
    • Text secondary#65675ERGB 101 103 94
    • Red#F54E00RGB 245 78 0

    Fonts

    • RoundHogOpen stand-in: Figtree
    • Source Code ProOpen font
    • SqueakOpen stand-in: Rubik

    Voice

    • Opinionated
    • Human
    • Direct
    • Honest
    • Slightly weird

    kit.json tokens.css

    Official files from brand.posthog.com/logo (built from the @posthog/brand <Logo> component; 22 files in all). None of the downloaded SVGs use currentColor: the mono files are hard-filled #000 or #fff, and the standard file uses gradient fills with a #111 wordmark. The React <Logo variant="mono"> and <Logo.Wordmark> do draw with currentColor when no color is passed. PostHog trademarks under PolyForm Strict 1.0.0; shown for reference, not affiliated.

  • Python

    Study

    Colors

    • Python blue#3776ABRGB 55 118 171
    • Python yellow#FFD343RGB 255 211 67
    • Blue medium#2B5B84RGB 43 91 132
    • Blue dark#1E415ERGB 30 65 94
    • Darker blue#1E2933RGB 30 41 51

    Fonts

    • FluxOpen stand-in: Abel
    • Source Sans ProOpen stand-in: Source Sans 3
    • ConsolasOpen stand-in: Inconsolata

    Voice

    • Plain
    • Welcoming
    • Confident
    • Precise

    kit.json tokens.css

    Official files from python.org/community/logos (combined, device only, Python Powered) and the site header. "Python" and the Python logos are trademarks or registered trademarks of the PSF. Shown for reference; not affiliated with the PSF.

  • Red Hat

    Study

    Colors

    • Red Hat red (red-50)#EE0000RGB 238 0 0
    • White#FFFFFFRGB 255 255 255
    • Black#000000RGB 0 0 0
    • gray-95 (ux black)#151515RGB 21 21 21
    • gray-10#F2F2F2RGB 242 242 242

    Fonts

    • Red Hat DisplayOpen font
    • Red Hat TextOpen font
    • Red Hat MonoOpen font

    Voice

    • Experienced
    • Compassionate
    • Progressive

    kit.json tokens.css

    Logo page images and the site's own logo files, downloaded from redhat.com (the official logo download on Brand Portal needs a login). Red Hat and the hat are trademarks of Red Hat, LLC; the trademark guidelines give third parties no permission to use the logos without a written agreement. Shown for reference; not affiliated.

  • Salesforce

    Study

    Colors

    • Blue 20#032D60RGB 3 45 96
    • Hero blue#022AC0RGB 2 42 192
    • Bright blue#066AFERGB 6 106 254
    • Teal 80#04E1CBRGB 4 225 203
    • Cloud Blue 95#EAF5FERGB 234 245 254

    Fonts

    • ITC Avant Garde GothicOpen stand-in: Poppins
    • Salesforce SansOpen stand-in: Open Sans

    Voice

    • Confident
    • Optimistic
    • Plain-spoken
    • Customer-first

    kit.json tokens.css

    Official artwork is published at brand.salesforce.com (download link to salesforce.widen.net). The files here are the ones the homepage itself serves.

  • Shopify

    Study

    Colors

    • Shopify Green#95BF47RGB 149 191 71
    • Shopify Dark Green#5E8E3ERGB 94 142 62
    • Page black#02090ARGB 2 9 10
    • White#FFFFFFRGB 255 255 255
    • Teal card#061A1CRGB 6 26 28

    Fonts

    • Shopify-InterOpen stand-in: Inter
    • ui-monospaceOpen stand-in: JetBrains Mono

    Voice

    • real
    • proactive
    • dynamic
    • guiding

    kit.json tokens.css

    Logos shown from Shopify's brand assets page for reference. Shopify and the Shopping Bag are trademarks of Shopify Inc.; their use requires written authorization under its Trademark Usage Guidelines. Not affiliated, and not for download.

  • Supabase

    Study

    Colors

    • Supabase green#3ECF8ERGB 62 207 142
    • Primary green (light)#0E7E4ERGB 14 126 78
    • Dark gray#1C1C1CRGB 28 28 28
    • Light gray#F8F8F8RGB 248 248 248
    • Page ground#FDFDFDRGB 253 253 253

    Fonts

    • ManropeOpen font
    • InterOpen font
    • Source Code ProOpen font

    Voice

    • Direct
    • Action-oriented
    • Technical without jargon
    • Pragmatic

    kit.json tokens.css

    Official files from supabase.com/brand-assets (and the Connect Supabase buttons from Supabase's own storage), downloaded 2026-10-30. All use explicit hex fills (no currentColor); the one-color black file uses the SVG default black. Supabase and the Supabase logo are trademarks of Supabase Inc.; use them only to refer to Supabase. Shown for reference. Not affiliated.

  • Twilio

    Study

    Colors

    • Ink#000D25RGB 0 13 37
    • White#FFFFFFRGB 255 255 255
    • Action blue#1866EERGB 24 102 238
    • Twilio Red (logo)#F22F46RGB 242 47 70
    • Red light#EF223ARGB 239 34 58

    Fonts

    • Whitney SSmOpen stand-in: Open Sans
    • Twilio Sans MonoOpen stand-in: JetBrains Mono
    • BuffaloOpen stand-in: Oxanium

    Voice

    • conversational
    • thoughtful
    • reliable
    • quirky

    kit.json tokens.css

    Twilio's logo rules (clear space, minimum size, misuse) live in its login-gated brand library (library.twilio.com, Bynder). Its public trademark guidelines only forbid altering or imitating the marks.

  • Twitch

    Study

    Colors

    • Twitch Purple#9146FFRGB 145 70 255
    • Black#000000RGB 0 0 0
    • Ice#F0F0FFRGB 240 240 255
    • White#FFFFFFRGB 255 255 255
    • Caption gray#868695RGB 134 134 149

    Fonts

    • RoobertOpen stand-in: Figtree

    Voice

    • Playful
    • Community-first
    • Irreverent
    • Direct

    kit.json tokens.css

    Copied from the inline SVG on twitch.tv/p/en/about (fill colors resolved from its CSS). Official files are in the Twitch-Brand.zip on brand.twitch.com.

  • U.S. Web Design System

    Study

    Colors

    • White#FFFFFFRGB 255 255 255
    • Base lightest (gray-5)#F0F0F0RGB 240 240 240
    • Ink (gray-90)#1B1B1BRGB 27 27 27
    • Base dark (gray-cool-60)#565C65RGB 86 92 101
    • Base (gray-cool-50)#71767ARGB 113 118 122

    Fonts

    • Public SansOpen font
    • Roboto MonoOpen font
    • Source Sans ProOpen font

    Voice

    • reliable
    • consistent
    • honest
    • plain

    kit.json tokens.css

    Files from the docs site (/assets/img/uswds-logo/, /img/gsa-logo.svg). USWDS publishes no usage rules for its own logo.

  • Uber

    Study

    Colors

    • Black#000000RGB 0 0 0
    • White#FFFFFFRGB 255 255 255
    • Uber Eats green#06C167RGB 6 193 103
    • Card grey#292929RGB 41 41 41
    • Pill black#111111RGB 17 17 17

    Fonts

    • Uber MoveOpen stand-in: Outfit
    • Uber Move TextOpen stand-in: Public Sans

    Voice

    • Plain
    • Helpful
    • Brief

    kit.json tokens.css

    Logos shown from Uber's brand portal and Brandfetch for reference. Uber is a trademark of Uber Technologies Inc. Not affiliated, and not for download.

  • Vercel

    Study

    Colors

    • Background 2#FAFAFARGB 250 250 250
    • Background 1#FFFFFFRGB 255 255 255
    • Gray 1000#171717RGB 23 23 23
    • Gray 900#4D4D4DRGB 77 77 77
    • Gray 400#EBEBEBRGB 235 235 235

    Fonts

    • Geist SansOpen stand-in: Geist
    • Geist MonoOpen font

    Voice

    • Precise
    • Concise
    • Confident
    • Developer-native

    kit.json tokens.css

    Official files from the Vercel brand assets zip linked on vercel.com/design/brands (logotype and icon, light and dark). Vercel marks are trademarks of Vercel, Inc.; the guidelines allow only truthful descriptive use and refuse use in other products. Shown for reference; not affiliated.

  • Wikimedia

    Study

    Colors

    • White#FFFFFFRGB 255 255 255
    • Black#000000RGB 0 0 0
    • Black 75#404040RGB 64 64 64
    • Black 50#7F7F7FRGB 127 127 127
    • Black 25#BFBFBFRGB 191 191 191

    Fonts

    • MontserratOpen font
    • InterOpen font
    • Source Serif 4Open font

    Voice

    • Neutral
    • Clear
    • Warm
    • Trustworthy
    • Joyful

    kit.json tokens.css

    Logo files are Wikimedia trademarks, shown for study; use is subject to the trademark policy.

  • Wise

    Study

    Colors

    • Bright Green#9FE870RGB 159 232 112
    • Forest Green#163300RGB 22 51 0
    • Bright Orange#FFC091RGB 255 192 145
    • Bright Yellow#FFEB69RGB 255 235 105
    • Bright Blue#A0E1E1RGB 160 225 225

    Fonts

    • Wise Sans
    • InterOpen font

    Voice

    • intrepid
    • universally authentic
    • delightfully simple
    • concise
    • energetic

    kit.json tokens.css

  • WordPress

    Study

    Colors

    • Blueberry#3858E9RGB 56 88 233
    • Deep Blueberry#213FD4RGB 33 63 212
    • Charcoal#1E1E1ERGB 30 30 30
    • Charcoal 2#23282DRGB 35 40 45
    • White#FFFFFFRGB 255 255 255

    Fonts

    • EB GaramondOpen font
    • InterOpen font
    • IBM Plex MonoOpen font

    Voice

    • Welcoming
    • Plain
    • Open
    • Quietly jazzy

    kit.json tokens.css

    Logo files downloaded from wordpress.org/about/logos/ and the identity handbook page. Use within the WordPress Foundation trademark policy.

  • Zendesk

    Study

    Colors

    • Coconut#FFFFFFRGB 255 255 255
    • Licorice#11110DRGB 17 17 13
    • Matcha#D1F470RGB 209 244 112
    • Fern#203524RGB 32 53 36
    • Shamrock#2D4C33RGB 45 76 51

    Fonts

    • Vanilla SansOpen stand-in: Figtree

    Voice

    • Confident
    • Included
    • Credible

    kit.json tokens.css

    Logo files are Zendesk's, downloadable from its brand portal; third-party use needs a license or written permission.

Kits from Unfairly's independent studies, each built from what the company publishes. Not affiliated. Logos belong to their companies and are shown for reference.

Brand kit template

Logo

  • Primary logo as SVG and PNG
  • Symbol or icon on its own
  • Versions for light and dark backgrounds
  • One-color black and white versions
See Fedora

Colors

  • Core colors with HEX and RGB
  • CMYK and Pantone if you print
  • Which color means action
  • Text and background colors
See Monzo

Fonts

  • Headline and body typefaces, with weights
  • Where to get them and the licence
  • An open fallback for each
See Slack

Imagery

  • A few approved photos
  • Icons and illustration style
  • What not to show
See Dropbox

Voice

  • Three to five words for how you sound
  • Words you use and words you avoid
  • A boilerplate paragraph
See Mailchimp

Templates

  • Slide deck
  • Social post sizes
  • Email signature
  • One-pager or letterhead
See Spotify

Files for builders

  • Design tokens (tokens.css or tokens.json)
  • A kit file for AI tools (kit.json or DESIGN.md)
See Airbnb

Have a website but no kit? Draft one from your site or audit what you have.

Questions

What does a brand kit include?

Logo files for light and dark backgrounds, core colors with HEX and RGB codes, fonts with an open fallback, a few approved images and icons, the words for how you sound, and ready templates.

How do I create my own brand kit?

Start from what you already ship. Export the logo as SVG and PNG, take the color codes from your site, name your fonts and a fallback, pick the images you reuse, and write three words for how you sound. Keep it all in one shared folder.

Is a brand kit the same as brand guidelines?

No. The kit is the files. The guidelines, or brand book, are the rules for using them. Most teams need both.

Are these official brand kits?

No. Each is an independent study built from what the company publishes and ships, with its sources linked. None is affiliated with the company.

Can I use these logos and fonts?

Not the logos: they belong to their companies and are shown for reference. Many original typefaces need a licence. The stand-ins listed are open fonts.

A kit only works if every piece uses it.