Content marketing examples
Launch posts, reports, newsletters and interactive pieces from brands whose content gets passed around on its own merit.
What the best content marketing do
- Something only this company could have published.
- A format built for the idea, not a default blog post.
- A clear reason to share it.
Datadog State of DevSecOps | Datadog
PostHog Handbook - PostHog
Devographics State of JavaScript 2025
Stripe Stripe’s 2025 annual letter
a16z The Top 100 Gen AI Consumer Apps - 4th Edition | Andreessen Horowitz
Anthropic Economic Index: AI's role in the US and global economy \ Anthropic
Atlassian Atlassian Team Playbook - Build strong teams with Plays | Atlassian
Basecamp Shape Up: Stop Running in Circles and Ship Work that Matters
Bessemer Venture Partners The State of AI 2025 | Bessemer Venture Partners
BOND Global technology investment firm
Canva The State of Marketing and AI Report 2026 | Canva
Carta State of Private Markets: 2025 in Review | Carta
Cloudflare Cloudflare Radar 2024 Year in Review
Dense Discovery Dense Discovery #411: Nothing personal, just grifting
Ramp Our latest data on on China vs. the American AI Labs
Every Every
Figma Figma’s 2025 AI report | Figma
Figma Figma Weave Artist Collective – A Home for Leading AI Creators
First Round Founder-Led Growth Playbook
GitHub Octoverse: AI leads Python to top language as the number of global developers surges - The GitHub Blog
Gong The State of Revenue AI 2026 | Gong
HubSpot 2026 State of Marketing Report
Ink & Switch Malleable software: Restoring user agency in a world of locked-down apps
Lenny's Newsletter What is good retention - by Lenny Rachitsky
Linear Linear Method – Practices for building
Menlo Ventures 2025 Mid-Year LLM Market Update: Foundation Model Landscape + Economics | Menlo Ventures
Miro Strategic Planning AI Workflows | Miro AI Playbooks
PostHog 38 things we've learned about building AI products
The Pudding How Sonic DNA Connects Generations of Music
The Pudding What it’s like to walk across Massachusetts
Ramp Ramp AI Index
Spotify Spotify 2025 Wrapped
Stack Overflow 2025 Stack Overflow Developer Survey
Stripe Atlas guides | Stripe Guides
Stripe Stripe Press — Ideas for progress
Vercel State of AI
Works in Progress Works in Progress Magazine
Zapier 5 ways to automate Facebook's Conversions API tool | Zapier
Zapier Automate your lead funnel for more sales with Meta x Zapier | Zapier
Clay Clay reaches $100M ARR
Clay GTM Alpha: How Winning Teams Build a Competitive Edge
Gong REVENUE MAGIC IN ACTION: WHAT WE LEARNED AT CELEBRATE ’26
Gong MEET THE 2026 GOLDEN GONG AWARD WINNERS
Gong Gong is a Leader in the 2026 Gartner® Magic Quadrant™ for Revenue Action Orchestration – again
Linear Stacked pull requests – Changelog
Linear More ways to run and share Loops – Changelog
Linear Reviews
Mercury How Mercury works with its partners to bring you powerful banking
Notion Agents, rebuilt to do more for less
Notion A skills library for every agent
Ramp Ramp Stack: Built in the room where the work actually happens
Ramp Ramp at $60B: The End of the Beginning
Rippling Rippling Named to Fast Company’s 2026 Next Big Things in Tech List
Rippling Get Rippling’s $225M board deck
Stripe Businesses on Stripe processed more than $40 billion from Black Friday through Cyber Monday
Stripe Uber partners with Stripe to enhance payments performance and reduce costs
Stripe More resources | Stripe
Vercel Vercel Ship 2026 recap
Vercel Vercel for Enterprise