The move

After a short intro, the essay shows a guitar among chisels and pliers, a cite-as box and contents. Its first section pairs a luthier's workshop photo with a home kitchen, then an index-card wall and a medical records screen, the last two with margin captions such as "Inflexible electronic medical records systems are driving doctors to burnout."

Why it works

• Our readPhotos of tools people have adapted by hand make adaptable software a claim a reader already half agrees with.
• Our readThe margin captions carry the evidence beside the text, so the main column keeps its argument and the figures can be skimmed.
• Our readContents, a cite-as block and "Print / View as PDF" treat the page as something to reference, which suits a long argument.

What not to copy

Don't copy the book-like typography unless your readers want long reading. Keep the order: state the idea, give the concrete analogy, show the loss, then define your term, with margin notes for the support.