The lesson
Gate a report with one email field and teaser bullets that name concrete counts, so readers can price what they get.
The move
A GUIDE page headed "The State of Revenue AI 2026" lists bullets like "A look back at 2025 performance reported by more than 3,000 revenue leaders". Beside it, under purple cover art, "Inform your 2026 plan" has one "Email Address:" field, a webinar checkbox and a pink "Get the report" button.
Why it works
- Our readThree of the four bullets name a who or how many (3,000 revenue leaders, the top 5%, 7.1M opportunities), which makes the content sound like data.
- Our readOne email field on a card directly under the cover art keeps the trade of address for report easy to read.
- Our readThe cover art repeats the page title in big type, so the object being downloaded looks like a finished thing.
What not to copy
These counts are the company's own claims, so use only figures you can source. Keep a short list of specific findings and a one-field gate.
