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Linear content marketing

The lesson

Put a one-line example of the feature working in most changelog sections, so the reader pictures their own use before reading the setup.

The move

A video at the top shows a prompt typed into a box: "@Linear create a loop that runs whenever a PR is merged". Sections like Slack and GitHub triggers and Custom loop templates each state what they do, then give a case, such as drafting a QA plan when a PR gets a "ready for testing" label.

Why it works

  • Our readA concrete trigger like a GitHub label lets a reader decide in one line whether the update touches their workflow.
  • Our readShort headed sections on a dark, quiet page make a five-item update easy to scan, so a reader can jump to the one item they care about.

What not to copy

Don't copy the Loops product vocabulary or assume readers know it. Keep the pairing of a short capability statement with one named, everyday example.

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