The lesson
Put the five findings in a box at the top, then make each main section heading a claim you can chart.
The move
Under the title "2025 Mid-Year LLM Market Update: Foundation Model Landscape + Economics", a gray "Key Findings" box lists five bullets, such as spend rising from $3.5B to $8.4B and Anthropic at 32% share. The main findings sections have claim headings ("Anthropic Surpasses OpenAI in Enterprise Usage"), with charts whose titles color key words orange.
Why it works
- Our readA reader who stops after the Key Findings box has already got the report's argument with its numbers.
- Our readHeadlines like "Enterprises Switch Models for Performance, Not Price" state a position, so each section gives a reason to read on.
- Our readA footnote gives the survey size (150 technical decision-makers) and dates, which lets a skeptic weigh the numbers.
What not to copy
The charts lean on Menlo's own survey and orange-on-white styling. Copy the findings-first box and claim headings, but use your own data and brand.
