The move

The issue asks "What do you consider GOOD and GREAT retention?" and answers by business type, such as "Consumer social: ~25% is GOOD, ~45% is GREAT". A colour-banded chart summarizes it up top. Category headers then list named expert recommendations, usually followed by public comps, most with source links.

Why it works

• Our readA GOOD and GREAT figure per category is quotable, and listing each expert's own figure lets a skeptical reader see the spread.
• Our readA "Disclaimer: Why it may be OK for your retention to be low" section argues against a harsh reading of the numbers, which makes them easier to trust.

What not to copy

Don't copy the retention topic or the roster of experts. Keep the format: the same questions to everyone, many named answers, public comps with links, and a summary chart people can screenshot.