All content marketing
Stripe content marketing

The lesson

Turn a pile of educational articles into a topic index: one card per category with three titled links and one 'see all' button.

The move

The page, "More resources", lists categories from Accounting to Tax on the left. Each category gets a white card with a short description, three purple article titles with check marks, and a "See all accounting articles" style button. A closing block reads "Ready to get started? Get in touch or create an account." with "Start now" and "Contact sales".

Why it works

  • Our readQuestion-style titles like "What is a C corp?" and "When should you raise your Series A funding?" sound like things a reader would type into a search box.
  • Our readA fixed three-link preview per category gives every card the same structure, so a long library scans like a menu.

What not to copy

Don't copy the topic list; yours should reflect the questions your buyers have. Keep the uniform card format and the get-started block after the cards.

More from Stripe

More content marketing