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Cloudflare content marketing

The lesson

Publish your own network or usage data as one scrolling page, with a headline number over most charts.

The move

"Year in Review 2024" runs as one long dark page of titled chart sections, most with a takeaway line under the title: "17% growth in worldwide Internet traffic", "Top 10 most popular Internet services worldwide", "3.3x growth in SpaceX Starlink traffic", "13% of TLS 1.3 traffic" for post-quantum encryption, "33%" for iOS, "21%" for HTTP/3.

Why it works

  • Our readMost sections lead with a plain-language number or headline before the chart, so a reader gets the finding without decoding the graph.
  • Our readTopics are broad (traffic, services, Starlink, encryption, mobile, web technologies), so different readers can find their own subject, and each section has a "Copy link" control.
  • Our readThe dark, uniform chart style makes the many charts look like one report instead of a pile of screenshots.

What not to copy

Don't copy the topics; the data only exists because the company sits on that traffic. Keep the structure of one title, one takeaway line and one chart per block.

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