The lesson
Invent a naming scheme for the high performers in your data, so the report's findings become phrases people can repeat.
The move
The page opens with a starfield header image and the title "The State of AI 2025", with a contributor list at the right. Sections carry space names: "AI supernovas", "AI Shooting Stars", "Roadmaps of the AI cosmos", "Galaxies forming: Model layer". A chart sets "Supernovas vs. Shooting Stars" against each other, followed by numbered sections, "I. AI infrastructure" and "II. Developer platforms and tooling".
Why it works
- Our readTwo named categories turn a spread of company data into a comparison a reader can quote in a meeting.
- Our readThe astronomy metaphor runs through the headings and the header art, so the report feels authored rather than assembled.
- Our readLong-form text broken up by charts lets a reader either skim the charts or read the argument.
What not to copy
Don't copy the space vocabulary; pick a metaphor from your own market or none. Keep the habit of naming each cohort once and then using the name in headings and charts.
