The move

The page opens on a hand-drawn bandaged foot under the line "I ruptured my achilles in January." Short lines follow: "I decided to walk across Massachusetts." and "You decide how to experience my story:". Two buttons offer TEXT ("Visually-aided journal") and TLDR ("Mostly images").

Why it works

• Our readA concrete injury in the first sentence gives the reader a reason to keep going before any topic is named.
• Our readThe line sketch keeps the page quiet, which suits a personal story told at a walking pace.
• Our readLetting the reader pick a reading mode up front respects short and long attention spans on the same page.

What not to copy

Don't copy the walking story or the line-drawing style. Keep the two-path choice at the start and the sentence that sets personal stakes immediately.