The move

A giant green "2025" overlaps "Wrapped" on black-and-white stripes, then alternating light and dark bands each carry one headline and a READ MORE button: "Here's What's In Store for Your 2025 Wrapped", "How to Start Your Wrapped Party". Lower tiles include a guide for "Artists, Songwriters, Creators, Authors, and Advertisers" and a MEDIA KIT bar.

Why it works

• Our readA single repeated pattern of big type, one line and one button lets the page be scanned as a list of stories.
• Our readNaming the artists and advertisers in one tile and giving press a separate bar means different readers can leave the fan-facing story and still land somewhere useful.

What not to copy

Don't copy the loud graphics or the data campaign itself. Keep the one-headline, one-button band repeated down the page, with a separate path for professionals.