Anthropic · marketing plugin
Five skills, seven commands
Works in Claude Code. Install:
claude plugin marketplace add anthropics/knowledge-work-plugins claude plugin install marketing@knowledge-work-plugins
Guides For marketing teams
Claude for marketing
Claude drafts, researches, analyzes and, with Claude Design, makes visuals. What makes it work for a brand is setup: your brand as a skill, each campaign in a project, and a check before anything ships.
/draft-contentBlog posts, social, newsletters, landing pages, press releases, case studies/campaign-planA campaign brief: objectives, channels, content calendar, success metrics/brand-reviewChecks content against your voice, style guide and messaging pillars/competitive-briefCompetitor research and a positioning and messaging comparison/performance-reportKey metrics, trends and what to change/seo-auditKeywords, on-page, content gaps, technical checks, competitors/email-sequenceNurture, onboarding and drip sequences
What Claude does for a marketing team
- 01
Copy
Drafts for every channel: posts, emails, ads, landing pages, press releases.
- 02
Research
Competitor messaging, positioning, keyword and content gaps.
- 03
Analysis
Campaign numbers in, trends and next moves out.
- 04
Design
Claude Design makes designs, prototypes and one-pagers. Export to PDF, PPTX, Google Slides, Standalone HTML and more.
The marketing skills worth installing
Anthropic · skills repo
Files and visuals
pptx- Makes and edits PowerPoint files
docx- Makes and edits Word documents
canvas-design- Posters and static visuals
frontend-design- Web pages that look designed, not default
theme-factory- Applies a theme to slides, docs and pages
brand-guidelines- Anthropic's own colors and type. A pattern for yours, not your brand
On paid Claude.ai plans the examples are already there. In Claude Code:
/plugin marketplace add anthropics/skills /plugin install document-skills@anthropic-agent-skills
Yours
A brand skill
None of these know your brand. Your own skill does: voice, logo, color and type rules, loaded whenever a task needs them.
Make yours from your URLPut your brand in first: skill, design system, project
- 01
Write the brand skill
Voice, logo, color and type rules in a SKILL.md. Rules you can check, not adjectives. Upload it in Customize › Skills and turn it on.
How to write a brand skill - 02
Build the design system
In Claude Design, from your logos, fonts, decks and brand PDF. Add finished work, such as a real landing page, not specs alone.
Claude design skills - 03
Give each campaign a project
The brief, audience, approved claims and past winners as project knowledge. Project instructions hold the campaign rules.
- 04
Share it
On Team and Enterprise, publish the skill to your org and share the project, so everyone starts from the same rules.
Skills need code execution turned on. Skills and projects are on every plan; free accounts get up to five projects. Sources: Using skills in Claude, Set up your design system in Claude Design, What are projects?
Claude Code for marketing: when a marketer needs it
When the work repeats over files or tools: a CSV of ads, a folder of images, a call to an ad platform. For drafts, research and one-off designs, Claude and Claude Design are enough.
Anthropic’s own growth marketer built a /rsa command for search ads. It takes campaign data, existing copy and keywords, checks them against skills for brand voice, product accuracy and ad best practices, and writes a CSV he reviews before upload. He also built a Figma plugin that turns a sheet of headlines into ad variants in several sizes.
How Anthropic uses Claude in marketing, Claude blog, Jan 26, 2026
- InCampaign data, copy, keywords
- CheckBrand voice, product accuracy, ad rules
- OutCSV: 15 headlines, 4 descriptions per ad
- PersonReviews, then uploads
Five workflows, input to output
Make your brand skill
- In
- Your website or brand guidelines PDF
- Ask
- Turn these guidelines into a brand skill: voice, logo, color and type rules.
- Out
- A skill folder with a SKILL.md
- Check
- Send a prompt that should trigger it. Confirm it loaded.
Campaign variants
- In
- One approved message, the channels and their limits
- Ask
- Five headlines per channel in our voice, within each limit.
- Out
- A table or CSV, one row per variant
- Check
- Character counts, claims, product names.
On-brand deck or one-pager
- In
- Your design system and the brief
- Ask
- A one-pager for the launch, from our design system.
- Out
- A design you can export to PPTX, PDF or Google Slides
- Check
- Fonts, logo, spacing, every number.
Landing page draft
- In
- The brief, the brand skill, a page you like
- Ask
- A landing page for this offer. One message, one call to action.
- Out
- An HTML page
- Check
- Phone width, claims, the link on the button.
Review before it ships
- In
- A draft from anyone on the team
- Ask
- /brand-review on this draft.
- Out
- Issues against your voice and style guide
- Check
- A person decides what changes.
Where it breaks
Brand drift
Each person’s chats drift apart when the rules live in one chat. Publish the skill and the design system so every chat starts from them.
Fonts
If your typeface is licensed, Claude can’t use it unless you supply files you’re licensed to share. Otherwise name an open stand-in.
Layouts
Hand it a finished template and it may rebuild it instead of filling it. Give real finished examples and ask for edits to them.
Review load
More output means more checking. Someone still reads every number, quote, customer name and claim. That time is the real cost.
Questions
Is there a Claude for marketing?
Not a separate product. Marketers use Claude with skills, projects and Claude Design. Anthropic also publishes a marketing plugin with commands for content, campaign plans, brand review, competitive briefs, performance reports, SEO audits and email sequences.
What are the best Claude skills for marketing?
Start with your own brand skill, since it applies to everything else. Then Anthropic’s marketing plugin (content-creation, campaign-planning, brand-voice, competitive-analysis, performance-analytics) and its pptx and docx skills for files.
Can Claude make marketing visuals?
Yes, with Claude Design. It makes designs, prototypes and one-pagers from your design system, and exports to PDF, PPTX, Google Slides and HTML. Anthropic’s help center lists it on Free, Pro, Max, Ultra, Team and Enterprise plans.
Do marketers need Claude Code?
Not for drafting, research or one-off designs. It helps when the job repeats over files or tools: a CSV of ads, a folder of images, a script that calls an ad platform’s API.
How do I keep Claude on brand?
Put the rules in a brand skill, the visuals in a design system, and each campaign in a project. Then check every output against your guidelines before it ships.