How do I create a brand kit in Canva?
Open Brand on the homepage, choose Create new Brand Kit, name it, then add logos, color palettes and fonts. Canva’s Brand Kit Builder can also pull them from a website or a guidelines PDF.
How to set up a Canva brand kit
Open Brand, create a Brand Kit, then add logos, colors and fonts. Free holds one palette of three colors; logos and fonts need a paid plan.
Updated Nov 3, 2026
Spotify in Canva
Full study-
01 Logos
- Full logo, green (primary colorway, black or white grounds only)
- Full logo, white (dark and colored grounds; the site nav and footer)
- Full logo, black (light grounds)
- Icon, green
- Icon, white (phone nav, eyebrows)
- Icon, black
JPG, PNG or SVG. PNG for screens, SVG for print.
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02 Colors
Spotify core
- Free planSpotify Green
#1ED760 - Free planWhite
#FFFFFF - Free planBlack
#121212 - Daylist violet
#7358FF - Pure black
#000000 - Plan grey
#242424 - Muted grey
#B3B3B3
Spotify accents
- Reserved periwinkle
#576DD6 - DJ blue
#0D72EA - Video orange
#D64000 - Jam magenta
#CC2FAF - Blend green
#088569 - Content green
#035341 - Student mint
#91EEDA - Duo peach
#FFA178 - Family lilac
#D8A3FF
- Free planSpotify Green
-
03 Fonts
- HeadingTitle · Heading
- Spotify Mix TitleBrand face. Open stand-in: Unbounded
- SubheadingSubtitle · Subheading · Section header
- Spotify Mix TitleBrand face. Open stand-in: Bricolage Grotesque
- BodyBody
- Spotify MixBrand face. Open stand-in: Hanken Grotesk
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04 Brand voice
- Sentence case everywhere except footer column heads
- Use the published link labels: GET SPOTIFY FREE, OPEN SPOTIFY, PLAY ON SPOTIFY, LISTEN ON SPOTIFY
- Numbers only when verifiable
Studies are Unfairly’s independent readings of what each company publishes. Not official, not affiliated. All 56 studies
Set it up in Canva
- On Canva’s homepage, open Brand. Source
- Choose Create new Brand Kit from the dropdown, name it, and select Create. Source
- Upload logos: JPG, PNG or SVG. PNG for flexible use, SVG for print, with variations for different backgrounds. Source
- Add colors and group them into palettes. Each color takes a hex code. Source
- Under Fonts, choose Add to category, then Upload a font, or pick a font for each text style. Source
- Add brand voice: tone guidelines and sample lines. Source
Fonts Canva will take
- OTF, TTF or WOFF. Not WOFF2, ZIP, EOT or SVG.
- Under 15 MB a file, up to 500 fonts a kit.
- No variable fonts. Bold and italic go up as their own files.
- The license has to allow embedding. Adobe Originals aren’t supported.
- On a team, only owners, admins and brand designers upload.
Short on time? Canva’s Brand Kit Builder pulls logos, colors and fonts from a website or a guidelines PDF. Source
What each plan gets
| Brand Kit | Canva Free | Paid plans |
|---|---|---|
| Color palettes | 1 palette, up to 3 colors | 100 palettes, up to 100 colors each (Pro, Teams, Business, Education, Enterprise, Nonprofit) Source |
| Logo uploads | No | Paid plans Source |
| Font uploads | No | Pro, Teams, Business, Education, Nonprofits Source |
| More than one kit | One kitSource | Admins and brand designers on Pro, Teams, Business and Education. Up to 1,000 kits, depending on the plan Source |
Where a Canva brand kit stops
Canva vs Unfairly- 01
It holds assets, not rules
Logos, colors and fonts sit in the kit. Clear space, do’s and don’ts go in a separate Guidelines page you write in the editor.
- 02
Brand fonts need the right license
Canva takes only fonts licensed for embedding. 34 of the 56 brands we studied set headlines in a face that isn't open-licensed.
- 03
Web font files may not fit
Canva doesn’t take WOFF2 or variable fonts. You need static OTF, TTF or WOFF files from the font’s maker.
- 04
Free stops at three colors
One palette of three colors. Logos and font uploads need a paid plan.
Brand Kit color palettesUpload and use brand logosUpload and use Brand Kit fonts
A kit puts your assets one click away. Every deck, proposal and page still has to be made, and checked.
Questions
Is the Canva brand kit free?
Partly. Canva Free gets one palette of up to three colors. Logo and font uploads, and more palettes, need a paid plan.
How do I add brand colors to Canva?
In your Brand Kit, open Colors, add a palette and enter each hex code. The builder above lists every hex with a copy button.
Can I add fonts to Canva without a brand kit?
Canva’s help center sets up font uploads through a Brand Kit: Brand, your kit, Fonts, Upload a font. Uploaded fonts then show under Uploaded fonts in the editor’s font menu.
How many brand kits can you have in Canva?
Up to 1,000, depending on your plan, with up to 2,000 assets in each category. Personal Brand Kits are private and don’t count toward the team’s limit.
Are these official brand kits?
No. Each study is Unfairly’s independent reading of what the company publishes and ships, with sources on its page. None is affiliated with the company.
A brand kit holds the parts. We make the pieces.
Your team leads the creative, a design engine makes every version, our creatives check every piece. From $5,000 a month.
Book a creative session Or draft your brand from your website